MRket, PROJECT unite to form powerhouse of menswear brands
By PRN NewsWire
NEW YORK, June 16, 2016 /PRNewswire/ — For the first time ever, MRket and PROJECT join forces to give retailers unprecedented access to the best brands in menswear Sunday, July 17 through Tuesday, July 19(th), bringing retailers a convenient and comprehensive men’s shopping experience during the official men’s market week.
The upcoming trade shows located at the Javits Center in New York City, will share one show floor, allowing retailers and press seamless access between the events. One badge will ensure access to both MRket and PROJECT as well as offer shared amenities including refreshments and food, VIP car service to and from the show, cross-show promotion and key activations. Among the many offerings shared between the two shows will be PROJECT’s Blogger PROJECT that will now be centrally located so brands will have access to the digital influencers and editors.
Erik Ulin, President of Men’s, UBM states: “We are very excited to join forces with MRket. This opens up a venue of new opportunities for specialty retailers to explore brands in the contemporary world at PROJECT and vice versa. We have a great selection of brands to kick off the beginning of men’s market after NYFW: Men’s.”
“The integrated MRket and PROJECT shows offer our attendees the most breadth and depth of any menswear trade event in North America,” reaffirms Lizette Chin, Vice President of MRket.
The combination comes two months after UBM PLC–the world’s leading business-to-business events organizer and PROJECT’s parent company–acquired Business Journals Incorporated–MRket’s former parent company. At the time of the acquisition, UBM articulated goals to coordinate between complementary shows.
MRket and PROJECT still operate separate sales and marketing teams but are working closely together to align programs and benefits for exhibitors, media and retailers. Looking beyond July, the teams are working to fully integrate all aspects of both shows.
About MRket: MRket is a global fashion trade show representing the best collections in men’s clothing, sportswear footwear and accessories from the United States, Canada and abroad. MRket is the only show in North America to spotlight international groups such as Made in Italy and UK Design, Brits in New York as well as curated brands sections: Vanguards Gallery, MOVE and Modern Prep. The best men’s stores in North America and over 47 countries attend MRket because it is a serious writing, networking and press event.
About PROJECT: Held bi-annually in New York and Las Vegas, PROJECT is the world’s preeminent contemporary fashion trade event, encompassing men’s, women’s, accessories and footwear brands within PROJECT Vegas, PROJECT Women’s, THE TENTS, PROJECT New York and PROJECT SOLE New York. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge. For more information, please visit www.projectshow.com. For the latest, go to: www.mrketshow.com | www.magiconline.com/project-new-york
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CONTACT: Brenner Thomas, The Lead PR, Brenner@theleadpr.com, 212.584.7829;or Jesse Smiley, PR Consulting, JSmiley@prconsulting.net, 212.228.8181