MRO Magazine

L. C. King Manufacturing Company Launches Wholesale eCommerce Site AtOnce

By PRN NewsWire   

BRISTOL, Tenn., Jan. 21, 2016 /PRNewswire/ –L. C. King Manufacturing Company based in Bristol TN, the oldest cut-and-sew factory in America still operated by the founding family since 1913 and makers of Pointer Brand workwear, launches its wholesale eCommerce site utilizing the MyAtOnce cloud-based B2B wholesale technology platform created by AtOnce, Santa Barbara, CA.

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The MyAtOnce eCommerce platform will enable L. C. King to empower its wholesale customers to view inventory and pricing information in real time and immediately order products online with an intuitive, browser-based system.

Jack King, President of L. C. King Manufacturing and fourth generation of the founding family said, “As a company with a unique history, we are excited to offer the AtOnce platform to our wholesale customers. Using the sales, buying, and reporting tools and services will allow our wholesale customers to increase their sales with Pointer Brand products.”

“Our platform is so robust, designed for our very large customers, yet versatile enough to allow us to offer all features, existing and new, to our SMB customers as well,” said John Bostwick, Founder of AtOnce.

After today’s launch, the MyAtOnce platform will provide L. C. King retailers the full-functionality and ease-of-use that comes with an advanced cloud-based system while enabling the release of future products, sales programs, system functionality, and services as they become available from L. C. King and AtOnce.

L. C. King Manufacturing Company

Founded and based in Bristol, Tennessee in 1913, L. C. King Manufacturing Company is the oldest cut-and-sew factory in America still operated by the founding family. L. C. King Manufacturing is known for their American-made coats, jackets, overalls, jeans, and the quintessential Pointer Brand workwear. L. C. King has over 100 years and four generations of continued success with American-made traditional workwear and urban streetwear. L. C. King’s iconic Pointer Brand apparel and other fine clothing and accessories can be purchased through its many independent retailers across America. For more information, please contact L.C. King Manufacturing Co. at or (423) 764-5188.


Based in Santa Barbara, California, AtOnce offers MyAtOnce, a cloud-based B2B wholesale eCommerce platform which allows brands to offer their retailers an image-rich online catalog and CRM for ordering and reporting. MyAtOnce integrates with systems at the top level of the sales process, thus creating efficiencies and opportunities in the complex wholesale sales process between sales reps and buyers. With over 100 years of senior-level apparel industry experience, AtOnce founders and senior management have created a powerful, robust, yet user friendly system which can be highly customized for the most complex product offerings. The MyAtOnce extensible platform enables brands to quickly offer future features, tools, and services to both distributors and their retailers. For more information, visit

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Photo: C. King Manufacturing Company

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