MRO Magazine

Toyota is No. 1 Retail Brand in May 2015


June 2, 2015
By Business Wire News

TORRANCE, Calif.

Toyota Motor Sales (TMS), U.S.A., Inc., today reported May 2015 sales of 242,579 units, a decrease of 0.3 percent from May 2014 on a volume basis. With one less selling day in May 2015 than in May 2014, sales were up 3.6 percent on a daily selling rate (DSR) basis.

Toyota division posted May 2015 sales of 212,908 units, down 1.6 percent on a volume basis and up 2.2 percent on a DSR basis.

“Strong May results boosted the industry to the best sales pace since last summer,” said Bill Fay, Toyota Division group vice president and general manager. “Toyota Division light trucks reported a best ever May, helping Toyota to over 200,000 units for the month.”

Lexus reported May sales of 29,671 units, up 10.2 percent from May 2014 on a volume basis and 14.5 percent on a DSR basis.

“For the five month period from January to May, Lexus has seen the demand for luxury utility vehicles grow to 48 percent compared to 43 percent of total sales volume during the same period last year,” said Jeff Bracken, Lexus group vice president and general manager. “The momentum provided by strong luxury utility vehicle sales coupled with the growing consumer awareness of our newer models, such as the NX crossover and RC coupe, have us excited for the summer sales season.”

May 2015 Highlights:

  • Camry posted sales of nearly 44,000 units
  • Corolla posted sales of 36,768 units
  • Total Toyota light trucks up 13.4 percent, a May record
  • Highlander up 25.2 percent
  • RAV4 sales rose 22.8 percent to 28,808
  • Combined Tacoma and Tundra pickup sales exceeded 29,000 units, up 15.4 percent
  • Lexus luxury utility vehicles set a new May record, up 23 percent
  • RX posted sales of 8,000 units
  • All-new NX posted sales of 4,014 units
  • GX up 11.4 percent with sales of 2,182 units

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexusand Scion brands.Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.).Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

 
TOYOTA U.S. SALES SUMMARY
May, 2015
                   
— CURRENT MONTH —— CALENDAR YEAR TO DATE —
DSR %VOL %DSR %VOL %
   2015    2014    CHG  CHG      2015    2014    CHG  CHG
TOTAL TOYOTA242,579243,2363.6-0.31,021,528963,8936.86.0
TOTAL TOYOTA DIV. 212,908 216,315 2.2 -1.6 888,801 848,722 5.5 4.7
TOTAL LEXUS   29,671     26,921     14.5     10.2       132,727     115,171     16.2     15.2
 
YARIS 2,401 1,616 54.3 48.6 9,878 7,210 38.1 37.0
COROLLA 36,768 36,611 4.3 0.4 159,486 143,409 12.1 11.2
PRIUS 19,563 26,793 -24.2 -27.0 75,098 88,452 -14.4 -15.1
CAMRY 43,837 49,584 -8.2 -11.6 178,408 181,876 -1.1 -1.9
AVALON 5,486 7,324 -22.2 -25.1 23,680 26,426 -9.7 -10.4
SCION FR-S 1,274 1,664 -20.5 -23.4 4,745 6,534 -26.8 -27.4
SCION iQ 64 241 -72.4 -73.4 369 1,028 -63.8 -64.1
SCION xD 92 823 -88.4 -88.8 659 3,608 -81.6 -81.7
SCION xB 1,498 1,532 1.5 -2.2 7,376 7,000 6.2 5.4
SCION tC 1,878 1,921 1.5 -2.2 7,944 7,854 1.9 1.1
TOTAL SCION4,8066,181 -19.3 -22.221,09326,024 -18.3 -18.9
TOTAL TOYOTA DIV. CAR  112,861    128,109    -8.5    -11.9      467,643    473,397    -0.4    -1.2
 
CT 1,436 1,762 -15.4 -18.5 6,005 6,816 -11.2 -11.9
IS 4,345 4,403 2.5 -1.3 19,599 19,641 0.6 -0.2
RC 1,343 0 N/A N/A 5,601 0 N/A N/A
ES 5,553 6,523 -11.6 -14.9 24,299 27,662 -11.5 -12.2
GS 1,884 1,753 11.6 7.5 9,499 8,611 11.2 10.3
LS 615 693 -7.8 -11.3 3,072 3,372 -8.2 -8.9
LFA 0 1 -100.0 -100.0 4 10 -59.7 -60.0
TOTAL LEXUS CAR  15,176    15,135    4.1    0.3      68,079    66,112    3.8    3.0
TOTAL TOYOTA CAR  128,037    143,244    -7.2    -10.6      535,722    539,509    0.1    -0.7
 
RAV4 28,808 23,465 27.5 22.8 118,732 95,363 25.5 24.5
FJ CRUISER 8 1,611 -99.5 -99.5 211 7,116 -97.0 -97.0
VENZA 2,298 3,324 -28.2 -30.9 11,180 13,932 -19.1 -19.8
HIGHLANDER 15,432 12,329 30.0 25.2 64,557 60,583 7.4 6.6
4RUNNER 8,549 7,550 17.6 13.2 37,994 29,532 29.7 28.7
SIENNA 14,397 13,330 12.2 8.0 58,473 50,551 16.6 15.7
SEQUOIA 1,145 1,068 11.3 7.2 4,948 4,957 0.6 -0.2
LAND CRUISER 240 262 -4.9 -8.4 1,133 1,305 -12.5 -13.2
TOTAL TOYOTA DIV. SUV  56,480    49,609    18.2    13.9      238,755    212,788    13.1    12.2
 
TACOMA 17,520 13,876 31.1 26.3 72,842 62,976 16.6 15.7
TUNDRA 11,650 11,391 6.2 2.3 51,088 49,010 5.1 4.2
TOTAL TOYOTA DIV. PICKUP  29,170    25,267    19.9    15.4      123,930    111,986    11.5    10.7
TOTAL TOYOTA DIV. TRUCK  100,047    88,206    17.8    13.4      421,158    375,325    13.1    12.2
 
NX 4,014 0 N/A N/A 16,546 0 N/A N/A
RX 8,000 9,476 -12.3 -15.6 37,046 38,838 -3.9 -4.6
GX 2,182 1,958 15.7 11.4 9,612 8,504 13.9 13.0
LX 299 352 -11.8 -15.1 1,444 1,717 -15.2 -15.9
TOTAL LEXUS TRUCK  14,495    11,786    27.7    23.0      64,648    49,059    32.8    31.8
TOTAL TOYOTA TRUCK  114,542    99,992    19.0    14.6      485,806    424,384    15.4    14.5
 
SELLING DAYS   26     27                 127     128          
DSR = DAILY SELLING RATE                                
 
 
TOYOTA U.S. SALES SUMMARY
May, 2015
 
— CURRENT MONTH —— CALENDAR YEAR TO DATE —
DSR %VOL %DSR %VOL %
   2015    2014    CHG  CHG      2015    2014    CHG  CHG
* NORTH AMERICAN BUILT VEHICLES
 
COROLLA 36,768 36,607 4.3 0.4 159,486 143,345 12.1 11.3
CAMRY 43,815 49,557 -8.2 -11.6 178,321 181,807 -1.1 -1.9
AVALON 5,486 7,324 -22.2 -25.1 23,680 26,426 -9.7 -10.4
RAV4 18,980 15,121 30.3 25.5 82,915 68,141 22.6 21.7
VENZA 2,298 3,324 -28.2 -30.9 11,180 13,932 -19.1 -19.8
HIGHLANDER 15,109 11,928 31.5 26.7 63,110 59,041 7.7 6.9
SIENNA 14,397 13,330 12.2 8.0 58,473 50,551 16.6 15.7
SEQUOIA 1,145 1,068 11.3 7.2 4,948 4,957 0.6 -0.2
TACOMA 17,520 13,876 31.1 26.3 72,842 62,976 16.6 15.7
TUNDRA 11,650 11,391 6.2 2.3 51,088 49,010 5.1 4.2
 
RX 7,660 7,669 3.7 -0.1 35,102 29,468 20.1 19.1
 
TOTAL174,828171,1956.02.1741,145689,6548.37.5
N.A. VEHICLES % OF TOTAL  72.1%  70.4%              72.6%  71.5%        
 
TOYOTA DIV. IMPORT CAR 26,792 34,621 -19.6 -22.6 106,156 121,819 -12.2 -12.9
LEXUS IMPORT CAR 15,176 15,135 4.1 0.3 68,079 66,112 3.8 3.0
TOYOTA DIV NA BUILT CARS 86,069 93,488 -4.4 -7.9 361,487 351,578 3.6 2.8
TOTAL TOYOTA CARS  128,037    143,244    -7.2    -10.6      535,722    539,509    0.1    -0.7
 
TOYOTA DIV. IMPORT TRUCK 18,948 18,168 8.3 4.3 76,602 66,717 15.7 14.8
LEXUS IMPORT TRUCK 6,835 4,117 72.4 66.0 29,546 19,591 52.0 50.8
TOYOTA DIV NA BUILT TRUCK 81,099 70,038 20.2 15.8 344,556 308,608 12.5 11.6
LEXUS NA BUILT TRUCK 7,660 7,669 3.7 -0.1 35,102 29,468 20.1 19.1
TOTAL TOYOTA TRUCK  114,542    99,992    19.0    14.6      485,806    424,384    15.4    14.5
 
SELLING DAYS   26     27                 127     128          
DSR = DAILY SELLING RATE
 
 
–CURRENT MONTH– –CALENDAR YEAR TO DATE–
Memo: 2015 2014 DSR % 2015 2014 DSR %
Toyota Prius Sedan 11,921 15,944 -22.4 % 44,614 51,760 -13.1 %
Toyota Prius V (only) 3,152 3,567 -8.2 % 11,893 11,971 0.1 %
Toyota Prius C (only) 3,763 4,590 -14.9 % 16,165 16,992 -4.1 %
Toyota Prius Phv (only) 727 2,692 -72.0 % 2,426 7,729 -68.4 %

Toyota Business Communications
Toni Honsowetz, (310) 468-4291
Amanda Rice, (310) 468-1745
or
Lexus Public Relations
Moe Durand, (310) 468-1601
or
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com