SoftScience Supreme Comfort Footwear Announces the Terrain Ultra Lyte Work Boot
By Business Wire News
By Business Wire News
SoftScience™, the innovative footwear brand known for creating supremely comfortable shoes and sandals, announces the first SoftScience boot – the Terrain Ultra Lyte. Launching as part of the 2016 collection, the introduction of the Terrain represents a category expansion for the brand. The new Terrain boot will be available in SoftScience retail stores, at SoftScience.com and in specialty retailers in the U.S., Europe and Asia, starting October 15, 2015.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151013005446/en/
The first work boot from SoftScience – the Terrain Ultra Lyte. Weighing just 1.6 lbs, this boot offers supreme, all-day comfort. (Photo: Business Wire)
“We are thrilled to bring our signature SoftScience comfort to the boot world,” said John Duerden, SoftScience president and CEO. “The Terrain Ultra Lyte boot features our proprietary Trileon™ technology, creating a trend-right work boot that is lightweight, supportive and superbly cushioned. This provides just the right level of arch and heel support to help reduce heel, knee and back pain and fatigue.”
Developed by two of the footwear industry’s most experienced executives, Scott Seamans and John Duerden, and a passionate team focused on bringing innovative footwear to market, SoftScience shoes are crafted with an uncompromising stand on comfort. Crafted to feel good, the shoes are uniquely different, fun and funky.
“Our consumers appreciate having interchangeable shoes for both work and play,” continues Duerden. “The Terrain’s simple, yet effective, design creates a roomy and relaxed fit with superb shock absorption and an outsole that is stable, slip-resistant and non-marking. Wearers are going to love our boots’ fit and feel.”
The Terrain is available in breathable, washed cotton canvas in khaki, black and digi camo, as well as in black crackle PU. The work boot features a hi-lace upper and a removable, odor-resistant washable insole.
The Terrain Ultra Lyte work boot rounds out the full SoftScience line, which includes the self-draining Fin watermen’s shoe; the flagship Drift espadrille that converts to a clog; the unconventional Skiff flip-flop with arch support; the popular Cruise boating shoe; the canvas lace-up Firefly and Dragonfly styles, and the Light Walker made of breathable mesh.
SoftScience, Inc. is headquartered in Oceanside, Calif., and includes a team of experienced professionals from Crocs®, Sperry® and Reebok®. The team is driven by a shared and simple passion – to make comfortable, functional and attractive shoes. To purchase SoftScience footwear, please visit www.softscience.com or visit us on Facebook, Twitter, Instagram and Pinterest.
Lauren Holzman, 858-688-6988