MRO Magazine

Polartec Helps Houdini Sportswear Infuse Style, Performance and Durability into North American Product Line

December 2, 2015
By Business Wire News


Polartec, LLC, a premium provider of innovative textile solutions, announced it is helping bring Houdini Sportswear’s progressive line of performancewear that heavily emphasizes style and sustainability to North American adventure seekers. Houdini’s product line is built around the philosophy of “wearable multitools” that provides comfort everywhere: whether conquering the backcountry or out on the town with friends. Houdini was founded in 1993 in Stockholm, Sweden and is now offering its award-winning underwear, base layers, insulation and shells garments to the North American market.

“We aim to have the best performing, best looking garments with the least amount of negative impact to the environment. Polartec is the perfect partner to help us achieve these goals,” said Houdini Sportswear CEO Eva Karlsson. “The company’s innovative textiles help make our products comfortable, stylish and – best of all – satisfy the durability requirements of our active customers.”

Houdini Sportswear’s legendary Power Houdi is made with Polartec® Power Stretch® Pro™. The fabric is a 4-way stretch fleece engineered to push the performance of base layers. Polartec reinforces the elastic fibers on the exterior surface of the fabric for more support and stability during movement. The unique construction also allows for increased resistance and durability against the elements without sacrificing breathability or comfort. This is why the Power Houdi is a versatile garment that can be used as a protective outer layer or next-to-skin.

“Polartec has the unique ability to help brands fulfill their vision,” said Doug Kelliher, Polartec’s Vice President of Product Management. “Highly technical, durable textiles are not easy to create and it’s just all in a day’s work for our engineers and R&D specialists. We are strategic partners with our brands as we help them differentiate their garments in crowded markets through fabric innovation.”

About Houdini Sportswear
Houdini Sportswear is a Swedish company that was founded in 1993 and pioneered the development of technical performance base layers in stretch fleece. The company creates products that not only keep you warm and dry but also provide exceptional freedom of movement, progressive styling and the possibility to pack lighter, carry less and go further. Now the range is a complete line of performance products including underwear, base layers, insulation and shells.

Today Houdini has a position at the true forefront. More than 65% of Houdini’s styles have a circular lifecycle and 99.5% are made in Europe. Most fabrics and technologies are bluesign® approved. Houdini Recycle, a closed-loop garment recycling program has been in place since 2006. For more information about Houdini Sportswear, please visit or our Twitter, Facebook, YouTube, Pinterest and Google+ accounts.

About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world. For more information, visit

Tim Morin, 617-399-0635
Houdini Sportswear, North America
Sven Sandahl, 604-966-4700
Mia Grankvist, +46 8 557 746 40
Houdini PR & Communication