MRO Magazine

Netsertive Increases Series C Growth Round to $24M


December 2, 2015
By Business Wire News

MORRISVILLE, N.C.

Netsertive, a digital marketing intelligence company that enables brands and their local channel partners with turnkey, co-op compliant digital marketing capabilities, bringing them together to win local customers, today announced it raised an additional $9 million to complete its $24 million Series C financing. This announcement comes on the heels of the Company’s recognition by Deloitte Fast 500 as one of North America’s fastest-growing companies, with 668 percent growth over the past three years.

“We are increasingly seeing clients go from early testing to true investments where the return on their co-op marketing spend really matters,” said Brendan Morrissey, CEO and co-founder of Netsertive. “Additionally, as brands evaluate potential long-term partners, they are looking at the financial strength, long-term vision and capabilities of those partners. Putting this level of capital into our company helps solidify Netsertive as the strong choice for brands who want the best technology and the best long-term partner that can grow with them.”

Led by River Cities Capital Funds with participation from Babson Capital Management and Netsertive’s existing investors, the funding will support accelerated investments in the Company’s innovative platform, which helps brands and local businesses drive shared local digital marketing success. With stronger growth than any other competitor in the market for brand-to-local channel marketing programs, Netsertive is poised to continue its disruption of the market and expects to undertake some key partnerships and potential strategic acquisitions as part of its strategy to position itself as the best long-term partner for brands investing in their channel partners.

“The importance of co-op programs means we need a solution to activate hundreds of our local retailers with a simple, push-button solution to deploy fully compliant digital campaigns into local markets,” said Marty Melcher, Group Vice President of Sales at Serta. “For example, as we enter the critical end of year shopping season, our retailers can quickly ramp up time-sensitive promotions centered on holiday dates. With Netsertive’s platform, we are seamlessly activating programs like this to several hundred local retailers instantly.”

Now more than ever, major brands across a variety of B2C and B2B verticals including automotive, home goods, medical, electronics and IT are looking for ways to optimize their local marketing outcomes through technology that makes deploying marketing campaigns simple, fast and brand-compliant. The financing will enable Netsertive to rapidly extend its reach in the burgeoning brand-to-local market, which is estimated at over $36 billion for co-op marketing spending. With a growing number of household name clients, including Serta, FCA Chrysler, Kia, Xerox, Epson and others, Netsertive leads the way in helping brands achieve stronger local marketing, higher revenues and greater compliance with their local affiliates.

“We’re very excited to close out our Series C with a strong new capital partner to accelerate the capabilities of our digital marketing platform and enable brands and local businesses to seamlessly co-market at a local level,” said Morrissey. Rik Vandevenne, Director at River Cities, who has recently joined Netsertive’s Board of Directors, added, “It’s a massive opportunity that is only just beginning to be realized by these brand networks, and Netsertive is positioned perfectly to take advantage of the huge growth in demand.”

The company’s proprietary platform enables clients to harness the collective learnings of thousands of campaigns to empower local digital marketing success for brands and local affiliates. For more information regarding Netsertive’s digital marketing intelligence solutions, please visit: http://www.netsertive.com/

About Netsertive

Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing and resource sharing between brands and their local business partners. Both are powered by Netsertive’s proprietary learning engine, which combines the company’s deep industry experience with the collective intelligence of its extensive network of automotive, IT technology, major appliance, furniture, consumer electronics, dental and eye care clients to deliver unprecedented campaign speed, performance and value. An award-winning marketing technology company and Google Premier SMB Partner, Netsertive drives local marketing success from campaign enablement through scaled, local execution. Additionally, Netsertive helps brands with their co-op marketing to ensure localized brand compliance, seamless campaign execution and reimbursement tracking for local partners.

Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners. Netsertive was named 2014 Software Company of the Year by North Carolina Technology Association and was named among Inc. Magazine’s 500 fastest-growing private companies three years in a row. Additional information about Netsertive is available at www.netsertive.com.

PAN Communications
Caitlyn Keating, 617-502-4300
netsertive@pancomm.com