MRO Magazine

Lane Bryant Announces Collaboration With Ready-To-Wear Designer Prabal Gurung


July 11, 2016
By PRN NewsWire

NEW YORK, July 11, 2016 /PRNewswire/ — Lane Bryant is excited to announce that celebrated American ready-to-wear designer Prabal Gurung will be creating a limited-edition line of women’s fashion with his signature style exclusively for the plus size retailer. The collection is set to hit stores March 2017, and will be sold under the Prabal Gurung Exclusively for Lane Bryant label.

Prabal Gurung’s design philosophy embraces modern luxury with great style and glamour. His eye for easy elegance on the runway and an appreciation for innovation and craftsmanship season after season has created a brand that celebrities, dignitaries, and well dressed women admire globally. Bringing a modern and unique vision, Prabal Gurung will be the fifth designer collaborator for Lane Bryant joining the successful Christian Siriano, Lela Rose, Sophie Theallet and Isabel Toledo collections.

For the first time, Lane Bryant will document the process from the design studio until the time it merchandises in store through a series of taped webisodes that will be available on all Lane Bryant social media.

Prabal Gurung shared, “Designing clothes for the modern woman, one who is fashionable and unafraid of how she feels about herself, has always been my source for inspiration. I truly believe that confidence is the key and I continually strive to create clothing that allows women to look and feel their absolute best. I am thrilled to be working with Lane Bryant on this collaboration and look forward to dressing this bold and fashionable customer.”

“Prabal is a master at mixing materials, fabrics and textures – he pulls it off in such a way that each piece becomes its own artistic statement. His ingenuity at mixing sporty ease with unabashed glamour has made his label a huge success. We are delighted to welcome him to Lane Bryant and offer his innovative fashions, spirit and unique styles to the Lane Bryant customer,” said Linda Heasley, CEO of Lane Bryant.

About Prabal Gurung: The Prabal Gurung brand launched in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour. A focus on quality and innovation has placed Gurung at the forefront of American Fashion. Born in Singapore and raised in Kathmandu, Nepal, Gurung brings worldly influences to his designs. Prabal Gurung chooses to manufacture over 80% of his collection in New York City to uphold standards of quality while supporting the local community. The brand recognizes the importance of domestic production, particularly in respect to the quality of the finished product, and helps to bring this awareness to an international audience. Please visit prabalgurung.com for more information.

About Lane Bryant((R)): Lane Bryant is the nation’s leading women’s specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, and Cacique((R)) intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and at lanebryant.com. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (NASDAQ: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lane-bryant-announces-collaboration-with-ready-to-wear-designer-prabal-gurung-300296475.html

Lane Bryant

CONTACT: Paul Wilmot Communications: Gina Folin, GFolin@paulwilmot.com;Heather Skolnik, HSkolnik@paulwilmot.com

Web site: http://www.lanebryant.com/