MRO Magazine

Kinwolfe Puts Breastfeeding Back in Fashion


April 8, 2015
By PRN NewsWire

SEATTLE, April 8, 2015 /PRNewswire/ –This spring, breastfeeding moms finally have an elevated choice for their wardrobe: a new line of artfully designed contemporary apparel that sits as comfortably in the board room as it does in the play room. The debut collection from Kinwolfe delivers sophisticated, hardworking and high-quality clothing that keeps breastfeeding women looking confident and feeling beautiful during this significant time in their lives.

https://photos.prnewswire.com/prnvar/20150408/197255

“Breastfeeding mothers have unique sartorial needs, but most breastfeeding clothing out there isn’t doing anyone any favors,” said Diane Lansinger, founder and CEO of Kinwolfe. “We design each garment to compliment a new mom’s changing shape across several seasons, not fall apart or shrink after just a few weeks or months. Our clothing is as luxurious as it is functional. And best of all, our clothing doesn’t look like typical breastfeeding or maternity clothing. These are signature investment pieces that are designed to last through nursing and beyond.”

Engineered to empower accomplished mothers, Kinwolfe’s polished style, curated necklines and dynamic fabrics create stress-free chic while nursing – delivery to desk, play date to date night. Knowing accomplished moms are always on the go, the Kinwolfe Spring 2015 Collection is built to go the distance with them: fabrics are pre-washed to minimize shrinkage and color fading, and garments can be spot-cleaned as needed, dry-cleaned for a polished and office-ready look, or even machine washed with other delicates for a more casual finish.

The Spring 2015 Collection offers three stunning silhouettes and two statement accessories that come in a variety of jewel tones and contemporary prints.

— The Vibrant Tunic Top ($155 – $235) is a new mother must-have that delivers easy and elegant style. Draped to flow as you move, this top delivers functional fashion in an array of colors, from wardrobe staples such as Essential Black, Nimbus Grey and Slate Blue, to colorful jewel tones that include Emerald Green, Royal Purple, Coral Rose and Indigo Blue. The tops also come in three signature seasonal prints. — The Resilient Jumpsuit ($295 – $375) is a statement piece with kimono sleeves and gathering at the back for the perfect balance of urban edge and wear-anywhere comfort. Thoughtfully constructed, Kinwolfe’s curated necklines allow for generous and comfortable breastfeeding and pumping access. — The Radiant Dress ($215 – $325) proffers an essential look that dresses up or down for a classically feminine and flawlessly pulled-together look. The asymmetrical hemline and flattering cut boost any mom’s wardrobe – midday feeding to meeting to moms’ night out. — The Latch Scarf and Peek Poncho Cover ($105 – $185) are statement accessories in appealing colors and seasonal prints that add a splash of polish and convenient full coverage while nursing or pumping – or not. Both are made from a skin-soft, superfine Italian cashmere and micromodal blend. Generously sized, the multi-functional Latch Scarf also acts as a breathable swaddle or luxurious stroller blanket for little ones.

“In Kinwolfe, we want breastfeeding moms to find a legitimate voice for their wardrobe, one that will take them through all the various stages of early motherhood,” continues Lansinger. “As a mother of two, I struggled to find my own style while nursing. New mothers have enough on their plate already – they shouldn’t have to worry about what to wear too. Kinwolfe honors successful, strong mothers who value their personal style and who are also committed to their breastfeeding goals, whatever those may be. We’re here to elevate breastfeeding style to a level these women deserve.”

For more information or to place an order, please visit us at www.kinwolfe.com. Follow Kinwolfe on Facebook /kinwolfe, Pinterest /kinwolfe, Twitter /kinwolfe and Instagram /kinwolfe for updates and inspiration.

Editor’s Note: Garment samples and photography are available upon request for media use. For additional details please send an email with your inquiry to saige@duopr.com.

About KinwolfeKinwolfe is an upscale contemporary apparel brand that believes breastfeeding mothers deserve clothing that makes them look confident and feel beautiful during this significant time in their lives. We understand that breastfeeding mothers have unique sartorial needs, and our upscale, urban aesthetic appeals to sophisticated women who appreciate our sharp eye for detail. Our collection speaks to the stylish, accomplished woman who wants high-quality wardrobe essentials that are as comfortable in the board room as they are in the play room.

With the debut of our Spring 2015 Collection, Kinwolfe offers breastfeeding moms a striking and empowered voice for their wardrobe. Channeling the women who wear our brand, Kinwolfe is engineered with sublime features that are both dynamic and memorable. Kinwolfe was founded by Diane Lansinger, a former tech industry manager, who was frustrated by the lack of stylish clothing options when she became a breastfeeding mom. She affectionately calls Kinwolfe her third baby.

For more information, please visit us at www.kinwolfe.com, and follow us on Facebook /kinwolfe, Pinterest /kinwolfe, Twitter /kinwolfe and Instagram /kinwolfe.

Photo – http://photos.prnewswire.com/prnh/20150408/197255

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/kinwolfe-puts-breastfeeding-back-in-fashion-300062560.html

Photo: https://photos.prnewswire.com/prnh/20150408/197255AP PhotoExpress Network: PRN361401Kinwolfe

CONTACT: Saige Kolpack, Duo Public Relations for Kinwolfe, (206) 456-3430,saige@duopr.com

Web site: http://www.kinwolfe.com/