MRO Magazine

IOT Thought Leader and Veteran Entrepreneur Joins Board of Performance Content Marketing Solution Ahalogy


May 18, 2016
By Business Wire News

CINCINNATI

Ahalogy, the performance content marketing solution for enterprise, is adding a top entrepreneur and technologist to the company’s board to tap into her diverse experience guiding multiple startups to success.

Vasanthi Chandra, founder of RewardsPay and chair of Harvard Business School Association of Northern California IOT Investment Forum, was appointed to add a balanced, fresh perspective to the company’s board.

“Having led engineering, product, marketing, and P&L growth at startups and Fortune 100 companies, Vasanthi Chandra can help us take Ahalogy to the next level,” says Bob Gilbreath, CEO and cofounder of Ahalogy. “We wanted someone who could give us solid, independent advice as our company evolves and grows. With her track record in scaling startups and bringing innovative products to market, Vasanthi was a natural fit for this role.”

Ahalogy’s board is comprised of cofounders Bob Gilbreath and Michael Wohlschlaeger, along with investors Tim Kopp (Hyde Park Ventures) and Brent Hill (Origin Ventures). As the board began its search for the new member in late 2015, they enlisted the help of theBoardlist, a curated talent marketplace to recommend, discover, and connect highly qualified women across industries with tech board opportunities.

“We share their vision of getting tech company boards to think of gender diversity as a way to drive business performance,” says Gilbreath. “Several finalists in our search came through theBoardlist.” Ultimately, he happened to meet Chandra at an industry event, which eventually led to her interest in Ahalogy’s open board seat.

“Having maneuvered many tech evolutions in the industry, I’m passionate about helping entrepreneurs navigate the inflection points they encounter as the industry changes and matures,” says Chandra, who began her career at Apple in the 1990s. She was drawn to Ahalogy’s client roster of big brands and focus on the visual web. “Pinterest has a powerful combination of technology and curated content that can ultimately result in social commerce. Ahalogy has not only delivered ROI to its brand customers through Pinterest, but it also provides a great platform that can help marketers ‘reach’ and ‘listen’ to customers in any social network,” she says.

In her new role, Chandra will serve as a sounding board for the CEO and represent Ahalogy among her circles in Silicon Valley and beyond.

About Vasanthi Chandra

Vasanthi Chandra has a passion for combining disruptive technologies to create simple products that have great human impact. She holds degrees in computer science and physics from Smith College, a graduate degree in computer engineering from Dartmouth College, and an MBA from Harvard Business School. She grew up in Asia, Africa, Europe, and North America. In her free time, Chandra enjoys refining her leadership skills with her twin toddlers.

About Ahalogy

Ahalogy is the Performance Content Marketing Solution for enterprise, helping marketers connect with consumers via meaningful, data-driven content. Ahalogy’s optimization technology, licensed content, and focused expertise helps brands source, optimize, and scale content for success. We work with many of the world’s top brands and content creators to deliver meaningful marketing across content+social platforms. Ahalogy is an official Pinterest Marketing Developer Partner, and partners with other leading social networks. Headquartered in Cincinnati, Ohio, the global capital of brand marketing, Ahalogy has additional offices in New York, Chicago, Los Angeles, and San Francisco. Visit Ahalogy.com/research for more of our latest insights and trend analysis.

Media Information

Ahalogy
Susan Wenner Jackson, 513-375-9135
susan@ahalogy.com