MRO Magazine

Ford U.S. February Retail Sales Driven by Strong Demand for F-Series, Transit, Explorer and Mustang


March 3, 2015
By Business Wire News

DEARBORN, Mich.

Ford Motor Company U.S. sales totaled 180,383 vehicles in February, down 2 percent from a year ago.

F-Series retail sales increased 7 percent, as the all-new F-150 remains one of Ford’s fastest-turning vehicles on dealer lots. The training of employees in the new manufacturing process at Kansas City Assembly Plant – the second plant building the new F-150 – is now under way, with production scheduled to begin this month, as planned.

“Strong customer demand for the all-new F-150 drove strong February F-Series retail sales results in February,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “The all-new F-150 continues to be the hottest vehicles on dealer lots, turning more than four times faster than the industry’s overall full-size pickup segment.”

Transit drove a 30 percent increase in total Ford van sales of 13,936 vehicles for the month, including E-Series and Transit Connect. This marks Ford’s best February van sales performance since 2007.

Explorer sales of 17,027 vehicles were up 32 percent, marking the SUV’s best February sales results since 2006.

Mustang sales increased 32 percent with 8,454 vehicles sold – representing its best February sales since 2007 and making it the best-selling sports car in America since the launch of the all-new model last fall.

Lincoln retail sales increased 3 percent versus last year. Lincoln MKC continues to build momentum for the luxury brand, along with Navigator, which posted a 96 percent sales increase.

 

FORD MOTOR COMPANY FEBRUARY 2015 U.S. SALES

               

February

%

Year-To-Date

%

2015

2014

Change

2015

2014

Change

SALES BY BRAND
Ford 174,219 177,286 -1.7 345,951 325,957 6.1
Lincoln6,1646,661 -7.512,78312,634 1.2
Total Vehicles 180,383 183,947 -1.9 358,734 338,591 5.9
 
SALES BY TYPE
Cars 56,081 61,051 -8.1 113,042 109,702 3.0
Utilities 54,420 55,688 -2.3 107,153 104,373 2.7
Trucks69,88267,208 4.0138,539124,516 11.3
Total Vehicles 180,383 183,947 -1.9 358,734 338,591 5.9
 
FORD BRAND
Fiesta 3,708 4,844 -23.5 7,162 9,006 -20.5
Focus 14,019 15,926 -12.0 32,497 27,929 16.4
C-MAX 1,376 1,853 -25.7 2,536 3,271 -22.5
Fusion 22,732 23,898 -4.9 42,426 44,615 -4.9
Taurus 2,685 3,587 -25.1 5,013 6,620 -24.3
Police Interceptor Sedan 714 718 -0.6 1,392 1,398 -0.4
Mustang8,4546,410 31.917,14810,291 66.6
Ford Cars 53,688 57,236 -6.2 108,174 103,130 4.9
 
Escape 20,915 23,145 -9.6 40,969 42,604 -3.8
Edge 6,526 10,965 -40.5 14,107 20,376 -30.8
Flex 1,318 1,978 -33.4 2,776 3,628 -23.5
Explorer 17,027 12,921 31.8 32,022 24,617 30.1
Police Interceptor Utility 1,586 1,003 58.1 3,627 2,117 71.3
Expedition3,2772,830 15.85,7374,969 15.5
Ford Utilities 50,649 52,842 -4.2 99,238 98,311 0.9
 
F-Series 55,236 55,882 -1.2 109,606 102,418 7.0
E-Series 4,396 8,489 -48.2 7,704 15,965 -51.7
Transit 6,750 0 NA 13,130 0 NA
Transit Connect 2,790 2,239 24.6 6,479 4,385 47.8
Heavy Trucks710598 18.71,6201,748 -7.3
Ford Trucks69,88267,208 4.0138,539124,516 11.3
 
Ford Brand 174,219 177,286 -1.7 345,951 325,957 6.1
 
 

February

%

Year-To-Date

%

2015

2014

Change

2015

2014

Change

LINCOLN BRAND
MKZ 1,834 3,044 -39.8 3,664 5,166 -29.1
MKS559771 -27.51,2041,406 -14.4
Lincoln Cars 2,393 3,815 -37.3 4,868 6,572 -25.9
 
MKC 1,558 0 NA 3,160 0 NA
MKX 1,135 2,041 -44.4 2,493 4,520 -44.8
MKT 216 365 -40.8 484 727 -33.4
Navigator862440 95.91,778815 118.2
Lincoln Utilities3,7712,846 32.57,9156,062 30.6
 
Lincoln Brand 6,164 6,661 -7.5 12,783 12,634 1.2
 

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Ford Motor Company
Erich Merkle
313.806.4562
emerkle2@ford.com