Alter Eco Launches Revolutionary New Compostable Quinoa Pouches
By Business Wire News
By Business Wire News
Alter Eco®, pioneer of globally crafted foods with full-circle sustainability, today announced the launch of its groundbreaking compostable stand-up quinoa pouches designed to decompose in backyards and compost bins, leaving behind no trace for a waste-free earth. Produced to help reduce the more than 17 percent of plastic landfill materials in the United States, the innovative and patent-pending compostable pouches are made from birch and eucalyptus wood pulp, non-GMO corn and printed with non-toxic ink, and are the first non-GMO and plant-based pouches available nationwide. The new pouches replace previous packaging for the brand’s popular organic Royal heirloom quinoa products, including Rainbow, Pearl, Red, and Black.
“Sustainability is the core of our business, and as a leader in the space we’ve worked tirelessly to pioneer the first non-GMO backyard compostable pouch that will truly revolutionize the food industry,” said Mathieu Senard, co-founder and co-CEO of Alter Eco. “We’re thrilled to be at the forefront of eco-friendly packaging, having already launched our line of compostable truffle wrappers in 2013, and are looking forward to our ultimate goal of working towards 100 percent compostable packaging across all product lines. We’re hopeful that this necessary, good-for-the-planet innovation will encourage other brands to follow suit.”
The move was made following growing consumer demand for stand-up pouches, which reached 17 billion pouches in 2013 and is projected to reach 24 billion pouches by 2018. Current pouches on the market are made with multiple layers of plastic that are not recyclable.
An eco-friendly alternative for material disposal in backyard compost or curbside community organics collection programs, Alter Eco’s compostable packaging decomposes in approximately twelve weeks.
Hand-cultivated on small family farms in the Bolivia Altiplano, Alter Eco’s organic Royal heirloom quinoa is the first Fair Trade Certified quinoa on the market since 2004. Like all Alter Eco products, the quinoa is USDA Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified, Certified Gluten-Free and Kosher. Alter Eco organic Royal heirloom quinoa (SRP $6.49-7.49/12 oz. pouch) is available nationwide at major natural food retailers. For more information about Alter Eco and the global impact of its products, please visit www.alterecofoods.com.
About Alter Eco
Alter Eco is a pioneer of globally crafted organic foods, including delicious Swiss-made chocolate bars and truffles, Bolivian Royal heirloom quinoa, heirloom Thai rice and Mascobado cane sugar. All Alter Eco products are USDA Certified Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free. Recognized as a top certified Benefit Corporation and one of the first registered Public Benefit Corporations, Alter Eco is dedicated to full-circle sustainability throughout its operations and supply chain through four pillars: sourcing using Fair Trade principles, producing of only organic and non-GMO foods, creating minimal waste by working towards 100 percent compostable packaging, and in-setting carbon emissions by means of large-scale reforestation programs in the cooperatives that produce its crops. These principals are entwined with Alter Eco’s commitment to the highest quality ingredients and taste in all its products. More information is available at www.alterecofoods.com. Follow Alter Eco via Facebook, Twitter and Pinterest and Instagram.
Rachel Kay Public Relations
Malena Whetro, 858-243-4761