MRO Magazine

Pontus Protein announces new brand identity


Food

November 25, 2021
By Maryam Farag


Industries

Photo: Pontus Protein Ltd.

Pontus Protein Ltd. announced the next step in the launch of their plant-based protein products by launching its new brand identity.

In parallel with the development of the company’s facility in Surrey, B.C., Pontus has been developing its brand identity.

“We wanted to ensure Pontus’ new visual identity communicates our enclosed vertical farming, based on water, in an approachable way. We are challenging contemporary agricultural practices and we want the world to know and see how we’re reinventing agriculture too.” said J.R. Lopez, Chief Experience Officer, Pontus.

“Our technology is highly scalable and seeks to address the need for high quality food. Our marketing and brand team have worked hard to communicate our mandate for sustainability, our scalability, and our technology. Our focus is on providing consumers 100% natural, nutrient rich products, without the use of harmful pesticides, and which seek to minimize all of our impact on the environment,” said Connor Yuen, CEO, Pontus.

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