MRO Magazine

Toro Names Periscope as Its Creative Advertising Agency of Record

December 10, 2015
By Business Wire News


Toro, a leading worldwide provider of outdoor maintenance equipment and solutions, today announced that it has named Minneapolis-based Periscope as its new creative advertising agency of record. The selection follows an agency review initiated earlier this year.

As one of the fastest-growing independent creative agencies in the country, Periscope is well-equipped to help drive growth for Toro’s flagship brand across its many global customer segments through integrated marketing initiatives, creative development, digital engagement, and media planning and buying.

“We are excited to begin working with Periscope in developing and executing strategies to further grow the Toro brand as an industry leader,” said Rick Olson, Toro’s president and chief operating officer. “In addition to Periscope’s deep understanding of the brand, they bring us a unique digital and creative perspective that makes them a great fit to help showcase our product innovation and elevate Toro into our next century.”

“We are honored to be selected by Toro as its new agency of record,” said Greg Kurowski, vice chairman of Periscope. “We share a mindset of highly valuing culture and customer relationships and are excited to start working together to drive the brand forward by engaging today’s consumer in innovative and impactful ways.”

About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative solutions for the outdoor environment including turf, snow and ground engaging equipment, and irrigation and outdoor lighting solutions. With sales of $2.4 billion in fiscal 2015, Toro’s global presence extends to more than 90 countries. Through constant innovation and caring relationships built on trust and integrity, Toro and its family of brands have built a legacy of excellence by helping customers care for golf courses, landscapes, sports fields, public green spaces, commercial and residential properties and agricultural fields. For more information, visit

About Periscope
Periscope is one of the top five independent creative agencies in the nation, with 500+ employees. Based in Minneapolis, with global offices in Hong Kong, Delhi and Toronto, Periscope offers a full spectrum of marketing services to a wide range of acclaimed brands including BASF, Bridgestone, Target, Arctic Cat, UnitedHealth Group, Brach’s, Buffalo Wild Wings, Great Clips, Cox Communications ExxonMobil and more. Visit us at

The Toro Company
Branden Happel, 952-887-8930
Jenifer Anhorn, 612-207-4397