MRO Magazine

SPLENDA® Brand – America’s Favorite Sweetener


January 25, 2016
By Business Wire News

CARMEL, Ind.

Earlier this month, the U.S. Department of Agriculture (USDA) and Health and Human Services (HHS) released the 2015 – 2020 Dietary Guidelines for Americans (DGA) and one of the Key Recommendations of the guidelines is to limit added sugars to less than 10 percent of total calories per day. As the DGA additionally affirms the safety of no-calorie sweeteners for the general population, it is important to note that no-calorie sweeteners can be a helpful strategy in individualized meal planning for reaching and maintaining a healthy weight.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160125006150/en/

Splenda (Photo: Business Wire)

Splenda (Photo: Business Wire)

“As America’s #1 low-calorie sweetener, the SPLENDA® Brand is committed to helping Americans achieve a healthy, balanced lifestyle by enabling people to experience the joy and taste of sugar without all of the calories,” said Ted Gelov, Chairman & CEO at TC Heartland, LLC, makers of SPLENDA®. “We are also proud to say that SPLENDA® No Calorie Sweetener packets and granulated products, manufactured by Heartland, are the only low-calorie tabletop sweeteners that are 100% American made and manufactured. We provide jobs for Americans and source all ingredients in the United States,” Gelov added.

This statement comes in light of news that sweetener suppliers in China are dumping their inventories of sucralose into the U.S. at prices that are below market value, actions which may lead to an anti-dumping lawsuit against these manufacturers.

“Consumers are ordering SPLENDA® in restaurants and some are being served a yellow packet that they are being told is SPLENDA®. It’s not SPLENDA® unless it says SPLENDA®. Americans deserve to know that not all yellow packets are the same. Choose the brand you trust and always ask for SPLENDA® by name,” said Gelov.

Millions of Americans use SPLENDA® every day to support a balanced, healthy lifestyle, and SPLENDA® is proud to be an American brand. In fact, to highlight this, the brand will be launching a limited-edition SPLENDA® packet, complete with stars and stripes, which consumers will be able to find in stores starting in June, just in time for the July 4th holiday.

For more information, and for tips, tricks and ways to achieve a balanced lifestyle, visit www.SweetSwaps.com or www.Splenda.com.

About SPLENDA® Sweetener Products

Sucralose, the sweetening ingredient in SPLENDA® Sweetener Products, has been used safely by millions of people around the world for more than 20 years, supported by research data from more than 100 studies. For more information about sucralose or the SPLENDA® Brand, visit blog.splenda.com. You can also follow the SPLENDA® Brand on Tumblr, Facebook, Instagram and Pinterest.

ForSPLENDA®
Media:
Melissa Newman, (212) 243-8320
mnewman@lsagency.com