MRO Magazine

Shark Upright Vacuums Rank Highest in Customer Satisfaction for Second Consecutive Year

March 30, 2015
By Business Wire News


For the second year in a row, Shark® has been ranked the “Highest in Customer Satisfaction with Upright Vacuums,” according to the J.D. Power 2015 Vacuum Satisfaction StudySM.

Now in its fourth year, the vacuum study measures satisfaction with upright vacuums by evaluating six key factors: ease of use, features, performance, price, styling/appearance and warranty. Shark has once again bested Dyson® in the upright category, and took top honors in more study categories than 2014, leading all upright competitors in ease of use, features and performance.

“Manufacturers that focus more on differentiating through design and features and not focusing on performance and ease of use are missing an opportunity to satisfy customers,” according to J.D. Power. “Customers are first and foremost looking for the vacuum to be easy to use, durable, and, most importantly, to have strong suction power.”

“Our promise to our customers is constant innovation, and creating groundbreaking products with each release,” says Mark Rosenzweig, CEO of Euro-Pro, a Boston-based developer and marketer of innovative, high quality consumer products for the home, and creator of the Shark® and Ninja® brands. “We are thrilled that consumers have recognized our passion and dedication with this honor for the second year in a row.”

Shark has received more 5-star online reviews than any other vacuum brand,* and is considered a pioneering product line consumers can trust to bring relief to their daily chores.

The 2015 Vacuum Satisfaction Study is based on responses from 5,620 customers who purchased an upright or canister vacuum within the previous 12 months. The study was fielded in January and February 2015.

This announcement follows a stellar year for Euro-Pro, who has been commanding the household appliances and solutions market with recent growth:

  • Achieving #1 market share in the vacuum category**, along with the accomplishment of being the fastest growing vacuum brand in the United States***
  • Achieving #1 market share in blenders and food processors**
  • Surpassing $1.2 billion in annual revenue

Shark’s range of upright vacuums is among the most powerful and versatile on the market. Consumers have responded to better performing and affordably priced products, driving sales. Shark’s share of the total upright market has grown 259 percent since 2011 and wins in the $160-$260 price segment with an 80 percent market share**. In 2014, Shark unveiled its latest trailblazing cleaning product — the Shark® Rotator® Powered Lift-Away® Vacuum.

For more information about Shark products, visit Follow Shark on Facebook at and on Twitter @SharkCleaning.

About Euro-Pro®

Euro-Pro ®, an innovative leader in the housewares industry, creates products that make consumers’ lives easier and markets them under the Euro-Pro®, Shark®, Ninja®, and Bravetti® brand names. Euro-Pro® provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons, and garment steamers, and a variety of small kitchen appliances. All Euro-Pro® products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers. Euro-Pro® and Ninja® are trademarks of Euro-Pro Operating LLC.

* Based on aggregate of verified online reviews at major retailers of leading uprights per NPD over $149.99 as of December 31, 2014.

** Based on NPD POS data, January to December 2014

*** Based on NPD POS data, January 2013 to December 2014

For Euro-Pro
Audrey Sahl, 312-245-9805