MRO Magazine

Ricoh Electronic Devices Company Accelerates Automotive Expansion in Europe with the Opening of a New Düsseldorf Office


October 13, 2015
By Business Wire News

AMSTELVEEN, Netherlands

Ricoh Europe (Netherlands) B.V. today announced that Ricoh Electronic Devices Company, Ltd. (REDC), a wholly owned subsidiary of Ricoh Company, Ltd. in Japan, will open a new Semiconductor Sales and Support office in Düsseldorf, Germany, in October to expand its automotive and industrial business.

It is the intention of REDC to focus on the growth of its automotive and industrial business, following Ricoh Group’s 18th Mid Term Plan. In the competitive automotive market, the setup of this office was strategically chosen as it is located in the heart of the automotive electronics development industry, where many of the Tier 1 and Tier 2 automotive customers reside. The expansion also provides new opportunities to establish business relationships with potential industrial customers. The opening of the new office is yet another step in REDC’s integrated European growth strategy.

The new office in Düsseldorf will provide product promotion and technical support to the sales and engineering departments of automotive and industrial customers. As REDC remains committed to maintaining and supporting its fundamental distributor channels, the main focus is to develop, manufacture and sell semiconductor products to electronics manufacturers worldwide.

Customers in Germany will have increased access to REDC’s broad product portfolio that includes general, industrial and automotive products; devices purely for consumer use, for industrial use with an extended high temperature range and for automotive use with AEC-Q100 qualification. The industrial and automotive class products have passed a screening in an extended operating temperature environment with very strict reliability test procedures.

RICOH’s Power Management ICs (such as LDO’s and DC/DC Converters) and Real Time Clock ICs are selected to be implemented in a variety of products:

  • Consumer Devices

Smartphones, Tablets, Cameras, Internet Gateways, Household Equipment, Set Top Box, Digital TV

  • Industrial Devices

Smart Metering, M2M, Security Systems, IoT, Industrial Computer

  • Automotive Devices

Keyless Entry, Navigation, ECU’s, Infotainment, Rear Camera, Kick Sensor, Tire Pressure Measurement

Automotive clients can count on the continuing quality level ranking according to the product’s application purpose. In addition, new customers are offered a Product Longevity Program (PLP) for applications with a lifecycle of 10 years or more.

In addition to the new office in Düsseldorf, REDC has branch offices in Europe, the United States, Japan, Taiwan, Korea and China

For more information, please contact semicon@ricoh-europe.com.

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Notes to editors

About Ricoh

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2015, Ricoh Group had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD).

The majority of the company’s revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.

In March 2001 Ricoh Europe (Netherlands) B.V. established the Semiconductor Support Centre in Amstelveen to support European distributors and electronics designers and manufacturers with their applications or other enquiries about Power Management and Real Time Clock ICs. In July 2013 Ricoh Electronics Devices Company became ISO / TS16949:2009 certified; it is an important additional improvement of its quality management system for the design, development and manufacturing of semiconductor products for the automotive market.

For further information, please visit our semiconductor product website or contact:
Ricoh Europe (Netherlands) B.V.
Semiconductor Support Centre
Hans Adams, Manager
Tel: +31 (0) 20 5474 309
E-mail: semicon@ricoh-europe.com
Homepage: http://www.e-devices.ricoh.co.jp/en/