MRO Magazine

Rhone Apparel Announces Support of Men’s Health and Cancer Awareness Month

By PRN NewsWire   

NEW YORK, June 9, 2015 /PRNewswire/ — Rhone, the premier men’s active wear and lifestyle brand, announced its support of Men’s Health and Cancer Awareness Month, and specifically Testicular Cancer Awareness, by partnering with the Testicular Cancer Foundation to donate 20% of purchases from their Valhalla Compression Short back to the foundation for the entire month of June.

“Rhone was built as a brand that speaks directly to men,” said Nate Checketts, Rhone Co-Founder. “When we realized that there was an opportunity to help fight a cancer that directly affects men, we couldn’t help but get involved,” continued Checketts. “The Testicular Cancer Foundation is the nation’s leading non-profit organization in raising awareness and donating funds towards testicular cancer research. Our brands align well as we both believe in inspiring people to fight bravely in the face of great odds and get better. That is our collective aim and we hope, in some small way, to contribute to the great work they are doing.”

The Valhalla Compression short was made to offer complete support through articulated flat-lock seams, a wide waistband, mesh panels in high heat zones and SilverTech threads that block man stink. During the month of June, the Valhalla short offers another type of support; 20% of every purchase of the short will be donated directly to the Testicular Cancer Foundation in support of research and relief to those who have been diagnosed. While Rhone is known for having inspiring quotes on the interior seam of each of their garments, they felt this particular garment deserved an exterior quote as a daily reminder that “MAY THE BRAVE LIVE FOREVER”.

“We are excited to be teaming up with Rhone Apparel for Men’s Health Awareness Month,” said Matt Ferstler, Survivor, Founder and CEO of the Testicular Cancer Foundation. “Just as Rhone is leading the charge in top notch athletic wear, the Testicular Cancer Foundation is paving the way for more awareness and education of testicular cancer. It’s a perfect fit. Buy a pair, save a pair!” continued Ferstler.

About RhoneFounded in 2012, Rhone Apparel is a premium active wear company that produces high-quality attire for men. Created to fill the current void in the menswear market, Rhone speaks directly to how the modern man lives, works and sweats. Rhone blends innovative materials and classic elements of design into products that stand up in the gym and excel during transitional times. This painstaking attention to detail results in superior fit, form and function. Currently, Rhone Apparel is sold at select Bloomingdales and Equinox locations as well as on More information can be found at

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