MRO Magazine

Research and Markets: Strategic Corporate Profile of Great Wall Motors Company – GWM Aims to Achieve Top Global Position Among Chinese OEMs for Economical SUVs and Pickups by 2020

September 28, 2015
By Business Wire News


Research and Markets ( has announced the addition of the “Strategic Corporate Profile of Great Wall Motors Company” report to their offering.

This research service is a strategic corporate profile on Great Wall Motors Company Limited (GWM), China, which is one of the leading independent car manufacturers in China. This study examines in detail the strategies adopted by GWM to combat competition and emerge as one of the key independent original equipment manufacturers in China as well as globally.

The study includes an executive summary and overview of GWM, its corporate, research and development, and sales strategies, its product portfolio, technology focus, manufacturing strategy, and key conclusions.

Key Topics Covered:

1. Executive Summary

2. Overview of GWM

3. Corporate Strategy

– GWM-Corporate Position

– GWM-Corporate Objectives

– Key Downside Risks

– Corporate StrategySegment Positioning

– Corporate Strategy-Pickup Segment Positioning

– Corporate Strategy-Passenger Car Segment

– GWM-Brand Positioning Strategy

4. R&D Strategy

– GWM-R&D Key Facts

– Product Development

– R&D Spending-R&D Budget as a Percent of Net Sales

– R&D Facilities

– Strategic Partnerships

5. Sales Strategy

– Sales Strategy-Unit Shipment Forecast

– Sales Strategy-Unit Shipment Forecast by Category

– Earning Before Interest and Taxes (EBIT) Forecast

– GWM Export Sales Forecast

– GWM-Worldwide Sales Outlook

– Sales Strategy-Dealership and Online Customized e-Shopping Site

– Sales Strategy-Aftersales Service

6. Product Portfolio

– Product Portfolio-Products

– Product Portfolio-Great Wall Haval H6

– Product Portfolio-Great Wall Wingle 5

– Product Portfolio-Great Wall C30

7. Technology Focus

– Key Technology Focus

– Technology Focus-Vehicle Design Technology

– Technology Focus-Innovative Technology

– Technology Focus-Safety and Multimedia System Technology

– Technology Focus-Engine and Drivetrain Technology

8. Manufacturing Strategy

– Manufacturing Strategy-Manufacturing Plants and KD Plants

– Domestic Major Production Plants Outlook

– Great Wall Motors Auto-European Target Customer

9. Key Conclusion

10. Appendix

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Automotive