MRO Magazine

Ready To Wear Meets Ready To Eat – For NYC Fashion Week


September 14, 2015
By PRN NewsWire

COLUMBUS, Ohio, Sept. 14, 2015 /PRNewswire/ — White Castle will make its New York Fashion Week debut in up-and-coming designer TELFAR’s SS16 fashion show Monday, September 14 at 7 p.m. at Milk Studios in New York City. Telfar Clemens, a New York born designer raised in Liberia, draws inspiration for his unisex, minimalist collection from the ordinary and every day — taking basic to a whole new level. His collaboration with White Castle will show fashionistas and Cravers alike, the two brands have more in common than you’d think.

https://photos.prnewswire.com/prnvar/20150914/266307

“We’re thrilled to partner with TELFAR on this exciting opportunity,” said Jamie Richardson, vice president of White Castle. “When you think of fashion, you may not think of our iconic Slider, but TELFAR’s democratic approach to design and White Castle’s inclusive, welcoming nature are more similar than you might think. At this unique moment in our history, when we have launched our ‘Anything, Anytime’ menu, how appropriate for White Castle to partner with TELFAR. Rather than meet with Wall Street analysts about whether or not offering our entire menu all day at any hour is a good move, we decided to take our message to the streets…and the runway — to show how the fusion of ideas is what today’s customers really crave. TELFAR’s work is ready to wear and our creations are ‘ready to eat’. And both are exceedingly tasty. Sounds like one great combo!”

For his collaboration with White Castle — TELFAR will be the first designer in history to debut his entire collection in CGI (computer-generated imagery), displayed in an immersive video installation alongside the runway presentation. On the screens, attendees will see the same looks walking down the runway but in a future world where there’s no difference between high and low fashion. A brand like TELFAR is accessible to everyone.

“With each season, TELFAR has built a design vocabulary and a brand which is if nothing else — strikingly original,” said Babak Radboy, creative director for TELFAR. “White Castle is a dream sponsor for us because it’s fast food without pretense. People think that fashion is something that is happening far away from where they are but we think normal is where the action is. Basically the kind of person that wants a Bacon, Egg, Cheese and Waffle Sandwich at 2am is definitely our customer!”

The runway presentation and online video release are the first public appearance of CULTURESPORT, a show about a chatbot who recruits online teenagers to take over the world. As CULTURESPORT’s first sponsor partners, TELFAR and White Castle will be integrated into the project as the only clothes and the only food in the world.

The after party will take place at a White Castle on 8th Avenue in Manhattan with DJ’s Michael Magnan and Joey Labeija. For more information on TELFAR, visit www.telfar.net. To RSVP to the event, email press@TELFAR.net.

About White CastleWhite Castle is a family-owned business based in Columbus, Ohio, that owns and operates over 390 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America’s first fast-food hamburger chain. Famous for its loyal fans, known as “Cravers” White Castle is celebrated for its ability to create distinctive hot and tasty menu items, which inspire legendary loyalty from customers. For more information on White Castle, visit www.whitecastle.com.

About TELFARTELFAR is the eponymous menswear line of fashion prodigy Telfar Clemmens. Born in New York and raised in Liberia, his line carves a completely unique territory in the fashion landscape by defining a brand which is neither conceptual nor accessible – but both in extremis. This paradox is nowhere more evident than in TELFAR’s design philosophy of simplexity(TM).

Simply put TELFAR is Extremely Normal(TM).

http://photos.prnewswire.com/prnvar/20030828/WHITECASTLELOGO

Photo – http://photos.prnewswire.com/prnh/20150914/266307Logo – http://photos.prnewswire.com/prnh/20030828/WHITECASTLELOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ready-to-wear-meets-ready-to-eat–for-nyc-fashion-week-300142537.html

Photo: https://photos.prnewswire.com/prnh/20150914/266307http://photos.prnewswire.com/prnh/20030828/WHITECASTLELOGOWhite Castle

CONTACT: Natalie Folchi, Paul Werth Associates, (614) 224-8114, (513)265-3148 (cell)

Web site: http://www.whitecastle.com/