MRO Magazine

Not Your Father’s Root Beer Announces National Roll-out


June 18, 2015
By Business Wire News

WAUCONDA, Ill.

Small Town Brewery (“Small Town”), founded by Tim Kovac, announced that it has entered into an exclusive distribution agreement with Pabst Brewing Company (“Pabst”) to meet the increasing nationwide demand for its Not Your Father’s Root Beer.

Pabst began selling Not Your Father’s Root Beer in March 2015 and is currently distributing it to 30 states. Not Your Father’s Root Beer is the fastest-selling2 new product in the craft beer category in the 2015 year to date period through May 23.1 Not Your Father’s is now available in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Hampshire, New Jersey, New York, North Carolina, South Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Vermont, Virginia, Washington, and Wisconsin.

“The last year has been an amazing ride. We’ve had Not Your Father’s Root Beer go from being available in a few dozen Chicago bars and restaurants to becoming one of the most sought-after craft beers in the country,” said Tim Kovac, Founder and Brewmaster of Small Town Brewery. “Pabst has a storied history of working with iconic and cherished American brands and we are thrilled to have the opportunity to partner with them as we look to meet the tremendous nationwide demand for Not Your Father’s Root Beer.”

Eugene Kashper, Chairman and CEO of Pabst Brewing Company said, “Small Town has created an entirely new category with Not Your Father’s Root Beer. Many have tried and failed to make similar products, so Tim’s success is really the result of years and years of dedication to brewing – he has perfected a truly groundbreaking product and it’s a great honor for us to represent it.” Pabst expects Not Your Father’s Root Beer to be available nationwide by the end of 2015.

Small Town’s brews are inspired by gruit brewing tradition and recipes passed down by Kovac’s ancestral family brewer from the 1600s. Not Your Father’s Root Beer is spiced with wintergreen, sassafras bark, oak, vanilla, anise, and a host of other spices. The beer’s three variations – 5.9% ABV, 10.7% ABV, and 19.5% ABV – have earned “World Class” consumer BeerAdvocate ratings of 96, 98, and 98, respectively. Small Town now offers Not Your Father’s nationally in a six-pack, 12oz. glass format at 5.9% ABV, with plans to roll out the 10.7% and 19.5% ABV versions in future.

About Small Town Brewery

After home brewing for over two decades, Tim Kovac founded Small Town Brewery in 2010. Kovac’s brewing focus developed as he unearthed his unique family brewing history, which dates back to the 17th century. His ancestor’s brewing practices – which included gruit-based recipes that use herbs, flowers, roots and berries – have inspired Small Town’s innovative offerings that pay homage to the roots of modern brewing. For more information on Small Town Brewery and Not Your Father’s availability, please visit us at www.smalltownbrewery.com or follow us on Facebook, Twitter, and Instagram.

1 NYFRB 5.9% ABV glass bottle six-pack; Nielsen All Outlet, 2015 YTD week ending 05/23/2015 (Top 400 SKUs)
2 Highest sales volume per point of distribution

Media:
Sard Verbinnen & Co
Meghan Gavigan / Nicole Moomjy
212-687-8080