New Focus on Private Label Business Drives the Global Launch of RS Pro

February 1, 2016 | By Business Wire News

OXFORD, England

RS Components (RS) and Allied Electronics (Allied), the trading brands of Electrocomponents plc (LSE:ECM), the global distributor for engineers, are placing a greater focus on their Private Label business with the launch of the new RS Pro brand, creating a single unifying value proposition for their private label product range. The RS Pro range of more than 40,000 high-quality, competitively priced industrial products and electronic components will evolve and expand, extending its reach in the UK, Europe, Asia Pacific and North America.

The RS Pro range offers customers a choice where the combination of quality, performance and price create exceptional value. To ensure customers have complete confidence in the RS Pro offering, all products and components will now be backed by the RS Seal of Approval, representing leading industry standards for audit, inspection, test and certification.

The RS Pro range will be more visible and accessible to customers and will be easier to purchase online. The size and reach of the range around the world will be grown by identifying opportunities in the portfolio to continuously introduce new products.

Kurt Colehower, President, RS Private Label, commented: “We want to build a global product brand that is synonymous with quality, performance and value. RS Pro provides the platform to offer customers a clear value option and allows us to work closely with our key suppliers to fill out specific product categories. RS Pro represents our legacy of more than 75 years of offering our customers proven products at competitive prices.”

Further information on the RS Pro range can be found on the RS and Allied websites.

About RS Components and Allied Electronics

RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the global distributor for engineers. With operations in 32 countries, we offer more than 500,000 products through the internet, catalogues and at trade counters to over one million customers, shipping around 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include electronic components, electrical, automation and control, and test and measurement equipment, and engineering tools and consumables.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2015 had revenues of £1.27bn.

For more information, please visit www.rs-online.com.