MRO Magazine

ModusLink’s PoeticTM Service Cloud Solution Maximizes Revenue Potential of IoT-Connected Devices

July 5, 2016
By Business Wire News


ModusLink Corporation, a wholly owned subsidiary ofModusLinkGlobal Solutions Inc. (NASDAQ: MLNK), a global, omni-channel technology and fulfillment provider, today announced its new PoeticTM Service Cloud Solution, the next generation of its world-class Poetic® entitlement management software, marking a significant step forward in how global organizations can generate value from connected devices. The PoeticService Cloud system offers Internet of Things (IoT) solutions designed to enable IoT device producers and product manufacturers to connect smart devices to the cloud and collect service and usage data that can be used to improve consumer or B2B services, share detailed product usage or telemetry-based insights, and generate revenue with auto replenishment and other offerings.

“Connected devices are changing the way companies do business, but there still remains a tremendous amount of untapped revenue potential within these new business models,” said Neil Hampshire, Chief Information Officer, ModusLink. “ModusLink’s Poetic Service Cloud Solution bridges that gap and enables companies to rapidly leverage the IoT and see real value through a fully-integrated, customizable solution built on over 15 years of the proven, intelligent capabilities of the Poetic platform.”

With ModusLink’s Poetic Service Cloud, companies can take advantage of a connectivity solution and full range of service offerings based on a highly scalable and flexible cloud platform that also includes support tools for data analytics and cloud-based hosting. A robust set of APIs connects Poetic Service Cloud into a company’s own infrastructure or into ModusLink’s global supply chain and e-commerce ecosystem to easily complement existing capabilities without forcing large capital investments in infrastructure.

The Poetic Service Cloud Solution is centered around five key services:

IoT License Management
ModusLink’s Poetic Service Cloud assists companies in protecting and monetizing their products through management of warranties, product licensing and software and applications. In addition, ModusLink’s activation services prompt consumers to activate and register their product or device, which helps companies monetize and drive future market share growth.

IoT Recurring Revenue Streams
ModusLink simplifies the process of capturing recurring revenue within a business’ revenue streams by connecting the check-out order process to the fulfillment process, helping to improve the speed at which consumers receive the products they want – and the quality of information each company has about every customer order. With ModusLink, companies can go beyond simple invoicing and reactions to customer buying behavior and align their e-commerce ecosystem from activation of the subscription through recurring payments and invoicing to make the process seamless for both the company and the user.

IoT Service Monitoring and Management
Companies can connect to devices and stream analog or digital telemetry data directly into the Poetic platform. From there, ModusLink works with customers to generate real-time analytics or event management services connected to trigger actions. With this connection established, companies are empowered to take a stronger role in the monitoring and maintenance of users’ devices.

ModusLink data analytics performs large-scale assessments of device performance, usage and key parameters to help identify larger design problems that need to be fixed, driving future improvements and helping to guarantee end users continue having favorable experiences. It also enables regular proactive intervention – warning users that the device needs servicing prior to failure – and automatically triggers calls to service technicians, replacement shipment or even the device return process.

Integrated Returns, Repair and Recovery Services
Users receive the benefit of a turnkey post-sale solution that integrates returns, decades of consumer electronics repair experience and value recovery intelligence to maximize the value of returned and excess inventory.

IoT Smart Replenishment
Based on usage information from users’ connected devices or products, ModusLink’s Poetic Service Cloud enables real-time, automatic replenishment of products via models of virtual inventories. This not only provides a huge customer benefit, but also helps lock in customers to a company’s products and services. Making the process of receiving products easy and automatic not only drives increased ordering and customer loyalty, it also makes the potential of accessing real-time consumption information even more valuable. ModusLink also works with its client companies to review and analyze this data to enable better business decisions about the types of products customers want.

To learn more about ModusLink’s Poetic Cloud Services Solution and how you can extract more value from connected devices, join us for our webinar, “A New Supply Chain for a Smarter World,” being held on July 7, 2016. Click here to register:

About ModusLink Global Solutions
ModusLink Corporation, a wholly owned subsidiary of ModusLink Global Solutions Inc. (NASDAQ: MLNK), is a global, omni-channel technology and fulfillment provider that gives clients real-time visibility into their end-to-end supply and demand chain operations, with expertise and facilities worldwide to manage forward and reverse logistics. The company’s operations are supported by more than 20 sites across North America, Europe and the Asia/Pacific region. For more information, please visit and, the blog for supply chain professionals.

This release contains forward-looking statements regarding the benefits of ModusLink’s Poetic Service Cloud Solution. All statements other than statements of historical fact are forward-looking statements. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: ModusLink’s success, including its ability to reach its revenue, sales and profitability goals depends on its ability to execute on its business strategy as well as the continued and increased demand for and market acceptance of its services; global economic conditions, especially in the technology sector are uncertain and subject to volatility; demand for ModusLink’s clients’ products may decline or may not achieve the levels anticipated by ModusLink’s clients; and increased competition and technological changes in the markets in which ModusLink competes. For a detailed discussion of cautionary statements that may affect ModusLink’s future results of operations and financial results, please refer to ModusLink’s filings with the Securities and Exchange Commission, including ModusLink’s most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Forward-looking statements represent management’s current expectations and are inherently uncertain. ModusLink does not undertake any obligation to update forward-looking statements made by the company.

ModusLink, ModusLink Global Solutions, the ModusLink Logo, and Poetic are trademarks of ModusLink Corporation.All other company names and product names may be trademarks of their respective owners.

For ModusLink Corporation
Lindsay Daly, +1 617 986 5023