MKM Gets Off to a Flying Start With New Corporate Design and Ambitious Targets
By Marketwired News
By Marketwired News
HETTSTEDT, GERMANY–(Marketwired – October 21, 2015) –
- Sales volumes are expected to increase by two-thirds over the next three years
- Revenues are forecast to rise from 900 MEUR to 1.100 MEUR
- Kick-off event in London
MKM Mansfelder Kupfer- und Messing GmbH has got off to a flying start with a new corporate design and ambitious growth targets: the company’s sales of around 245,000 tonnes in the 2014 financial year are expected to rise to 400,000 tonnes and forecasts predict that current revenues will double, from 900 MEUR to around 1.100 MEUR. ‘We have identified numerous growth areas and are underpinning them with a programme of investment and expansion. We are expecting growth figures of 10 per cent in the current financial year and a significant increase in our growth rate by 2018’, emphasised CEO Roland Harings. At MKM, the next three years will see investments of at least 40 MEUR, the realisation of new alloys, products and solutions and the development of new customer segments.
The new image we present to the world makes our new self-awareness particularly clear.
MKM has renewed and revitalised its public image from top to bottom with a new logo, a new website (www.mkm.eu), a new image brochure, a new image film, a new trade fair stand and new outdoor signage. The new logo, based on the endless strip discovered in 1858 by August Möbius, the mathematician from Leipzig, stands for the endless recyclability of copper and the infinite opportunities the metal offers for MKM and its customers. In the words of Roland Harings, ‘Our new public image makes it clear that we are a forward-looking, professional and confident team shows our determination to play at the top of the league in our industry segment.’
Our key focus is on our customers
The CEO explains, ‘At the beginning of this process, one thought was foremost in our minds, namely what can we do to develop an even better understanding of our customers and our market? This is why the ‘New MKM’ stands primarily for a culture of listening, understanding and partnership with our customers, and for customer-oriented corporate principles. The outcome of this could be seen in increased development activities in collaboration with leading industrial partners. That the focus at MKM is on customers was clearly documented last week by the ‘Smart Copper Event’ held in the course of the ‘LME Week’ at Trinity House in London. At the event, MKM management representatives discussed global megatrends and other issues, such as customer-orientation and willingness to change, with leading customers, suppliers, business associates and top-flight speakers. The speakers included, amongst others, Ken Livingstone, the former Mayor of London, the leading neuroscientist Baroness Susan Greenfield, Dr Dietrich Gremmel, who is responsible for all aspects of the private customer sector at RWE AG, and Chris Bangle, one of the world’s leading designers and former head of design at BMW.
‘We live copper’
One thing has not changed: the MKM slogan is still ‘we live copper’. Roland Harings: ‘This is important, as we are committed to fulfilling the promise that this statement expresses, every day and in everything we do. Added value for customers — we see this as the justification for the existence of a company. This our self-imposed commitment and the motor that drives us forward.’
MKM is a technology leader in the manufacture of semi-finished products in copper and brass. MKM has invested more than 400 euros since 1997. The company is the only manufacturer in the world to offer wire, strips, tubes, bars and sheets from a single source. In the past year, MKM processed 245,000 tonnes of copper with a workforce of around 1,100 employees. Around 1,000 customers from 60 different countries place their trust in MKM. This positions MKM as a global premium partner for the electronics and construction industry, solar energy and systems engineering and the automotive, aerospace and telecommunications segments.
Photos relating to the content of this press release may be downloaded from the Infocenter at www.mkm.eu
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