MRO Magazine

Macy’s Forecasts A+ Styles for the Back-to-School Season


July 15, 2015
By Business Wire News

NEW YORK

With the back-to-school season approaching, Macy’s is ready to help students put their best (fashion) foot forward for heading back to classrooms this fall. Offering the best designers and brands at affordable prices, Macy’s is the destination for parents, kids and college students to score great finds across apparel, shoes and accessories.

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Shop Macy’s and macys.com for the best brands and on-trend looks to start the school year off right; ...

Shop Macy’s and macys.com for the best brands and on-trend looks to start the school year off right; mStyleLab Jogger Pants; Sale $29.99, Regular $40-$50 (Photo: Business Wire)

“Back-to-school is the perfect time of year to refresh your wardrobe and infuse the season’s colors and trends,” said Stephanie Muehlhausen, Macy’s vice president and fashion director. “From elementary school to college, everyone will find the very best brands to start the school year off right and achieve on-trend looks for the fall – whether it’s dressing in boho chic, activewear or updated denim styles.”

Back-to-School Fashion Trends

For junior girls, this season brings a return to bohemian styling with ’70s global references. Picture a vibrant clash of cultures with ethnic, folkloric, mosaic and dip-dye prints. These themes can be seen as peasant tops and dresses that take the halls in off-the-shoulder silhouettes, all with the return of the flare-leg. Students can embrace their inner flower child with fringe, embroidery and craft details. Additionally, ponchos and capes in blanket patterns add warmth and serve as must-have layering pieces when temperatures drop.

Nothing says back-to-school like great denim. The red-hot denim-on-denim trend is interpreted with chambray shirts and denim shells paired with baby-bell jeans or a denim skirt. The denim trend receives a fun update with styles featuring ripped and repaired patchwork details. The classic shirt reinvents itself in new plaids, patterns and graphics. The traditional plaid fitted shirt will also get a refresh as it evolves into a slightly more oversized fit with more attention to detail. Junior girls will also adopt a modern eclecticism by mixing plaids with graphics, washed vintage treatments, and mixed media pieces. The chambray shirt and white oxford blouse will both be key staples in her closet.

For the casual, minimalist girl, “athleisure” continues to be an important trend. Jogger pants, graphic tees, and loose, knit dresses paired with white sneakers and dainty jewelry make a cool statement for fall. Graphic tees have a comeback in bohemian-inspired celestial and astrology prints, attitude-filled statement tees, and tees featuring their favorite movie characters and scenes.

For young girls, the same trends apply, but are scaled down – peasant tops, printed leggings, stretch denim, statement tees, and fit-and-flare dresses all play a big role in wardrobes this fall for the little fashionista.

In young men’s, the graphic tee trend continues, especially in different variations of black and white. Pair a favorite tee with ripped and repaired jeans, joggers, and track jackets. Young boys will also follow this sporty trend, wearing their favorite pair of joggers with hoodies and graphic tees for a hip, casual look.

Add to these looks with sneakers or high tops to achieve a contemporary, active style. Modern backpacks in leather are the finishing touch for the perfect back-to-school look for boys, girls, and teens this fall.

Back-to-School Deals

Customers can always expect the best when shopping for back-to-school at Macy’s, including top brands such as Celebrity Pink, Epic Threads, Jessica Simpson, Levi’s, Material Girl and XOXO, as well as Ideology and Nike in activewear. From now through mid-September, visit your local Macy’s store and macys.com for savings including:

Kids:

  • Uniforms $19.99 and under
  • Girls dresses $19.99 and under
  • Girls jeans and leggings $29.99 and under
  • Girls shorts and skirts $19.99 and under
  • Girls tops and tees $14.99 and under
  • Boys jeans $29.99 and under
  • Boys shorts $19.99 and under
  • Boys tees $12.99 and under
  • Boys active $19.99 and under

Young Men’s:

  • Jeans $29.99 and under
  • Joggers $29.99 and under
  • Graphic tees and tanks $19.99 and under
  • Shorts $29.99 and under
  • Fashion sneakers and slip-ons $59.99 and under

Juniors:

  • Dresses $39.99 and under
  • Tees $14.99 and under
  • Denim $29.99 and under
  • Shorts $14.99 and under
  • Skirts $19.99 and under
  • Leggings $16.99 and under
  • Sweaters $29.99 and under

In-Store Celebrations Nationwide

Macy’s will be celebrating the season with events in select stores in August and September, including special appearances for kids by teen sensation and singer-songwriter, Daniel Skye. Also, don’t miss Macy’s back-to-school shopping parties with celebrity vlogger, Lindsey Hughes, who will share her favorite styles and trends for juniors. Visit macys.com for all local event information.

Visit macys.com/bts for more information on back-to-school fashions and special promotions.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Macy’s Media Relations
Billy Dumé, 646-429-7449
billy.dume@macys.com
or
Tracy Davis, 646-429-7470
tracy.davis@macys.com