Louis Vuitton Strengthens Ties with the America’s Cup
By PRN NewsWire
PARIS, May 27, 2015 /PRNewswire/ —
Louis Vuitton’s longest standing partnership is one that over the years, has become synonymous with daring endeavors and a quest for excellence. Today, Louis Vuitton is renewing its commitment to the America’s Cup by becoming the title partner of the America’s Cup World Series, the America’s Cup Qualifiers and Challenger Playoffs as well as the presenting partner of the 35th America’s Cup Match.
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“Since 1983, Louis Vuitton has continued to play a major role in the America’s Cup, but this agreement is the widest-ranging yet,” said Harvey Schiller, the Commercial Commissioner of the America’s Cup.
“Over time we have built a partnership that is quite unique in sports in terms of its longevity and our relationship is strengthened by more than 30 years of shared history. But now is the right time to take a major step forward. Under this agreement, Louis Vuitton is extending its involvement throughout the entire event.”
“Louis Vuitton has been proud to partner with the America’s Cup over the years. Today we are making a comprehensive commitment, one that will allow us to work together on this mythical race.
The America’s Cup, the grail of yachting, sees challengers racing across the oceans becoming a life long quest. The freedom, courage, skill and competence that it requires reflect the true spirit of Louis Vuitton. Sailing, exploration, technology and design are part of our heritage that continues to push boundaries further.
It is a great honor for us to be able to renew our partnership with the America’s Cup. Together, we are about to write a new chapter of our shared history.” said Michael Burke, CEO of Louis Vuitton.
For Louis Vuitton, this partnership represents more than simply supporting a great sporting event, it also reflects the trailblazing spirit that has characterized Louis Vuitton from its beginnings and still holds true today.
Louis Vuitton will assume a prominent role in all aspects of the event, ashore, on the water, in international television broadcasts and on online platforms.
The Louis Vuitton America’s Cup World Series begins in Portsmouth, UK, from July 23rd to 26th 2015.
The Louis Vuitton America’s Cup Qualifiers and Playoffs and the America’s Cup Match presented by Louis Vuitton will take place in Bermuda in June 2017.
About the America’s Cup
The America’s Cup is the oldest trophy in international sport, dating to 1851, when the schooner America, for which the trophy is named, beat the best of the British fleet in a race around the Isle of Wight. The trophy won on that day was donated in trust through a Deed of Gift and has since become an iconic symbol of achievement.
The America’s Cup is currently held by the Golden Gate Yacht Club in San Francisco. On September 25, 2013, its team, ORACLE TEAM USA, completed the biggest comeback in sports to retain the trophy it had first won in 2010.
The Louis Vuitton America’s Cup World Series consists of three events in 2015 in Portsmouth UK (July); Gothenburg Sweden (August); and Bermuda (October). The 2016 calendar will be announced in the summer of 2015.
For further information: http://www.americascup.com
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry and stationery. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
For further information: http://www.louisvuitton.com
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