Logic PD Honored with GOOD DESIGN Award for Work on Innovative Ultrasound Healing Therapy Device
By Business Wire News
By Business Wire News
Logic PD, a complete product lifecycle solutions company for the digital world, is proud to announce that its design work on Alliqua BioMedical’s UltraMIST™ is the recipient of the prestigious GOOD DESIGN® Award. The GOOD DESIGN Award is presented by The Chicago Athenaeum Museum of Architecture and Design and together with Metropolitan Arts Press Ltd is given to the world’s leading designers to acknowledge creativity, modernization, advancement and outstanding products that stretch the boundaries of average design.
Alliqua BioMedical, a wound care solutions company, came to Logic PD to design, develop and manufacture the company’s next generation MIST® Therapy device to easily transition the treatment to new markets and improve therapy efficacy. The resulting UltraMIST System offers physicians an integrated treatment solution with on-board controls to improve treatment times and gives them the confidence of proper treatment, all while putting the focus back on the patient.
The primary challenge in creating UltraMIST was to uncover the hidden needs of the physicians and their patients and balance that with Alliqua’s business goals of expanding the treatment to new markets.
“Critical to the success of the next generation product was making UltraMIST easier to use while keeping the effectiveness of MIST Therapy treatment intact,” said Bruce DeWitt, president and CEO, Logic PD. “Leveraging the latest in ultrasonics we were able to offer the customer better control over treatment delivery which led to the expansion of MIST Therapy into a wider range of applications.”
A key element of the workflow assessment pointed to the need for the display on the console to be relocated to the treatment wand. By moving the user interface to the treatment wand, the user could focus on the patient without having to look over their shoulder at the console, improving the patient experience and ease of delivery of the therapy. The redesign also moved the saline control function to the treatment wand, providing clinicians with better control over the precise delivery of the treatment.
“While winning awards is always a ‘nice thing’ to have happen, the true measure is the feedback from Alliqua customers on the product’s usability,” said DeWitt. “From the initial product discussions through the design and production process, it was an extraordinary experience to work alongside a company that keeps their customer’s needs as the end goal.”
About GOOD DESIGN Awards Program
The annual GOOD DESIGN Awards Program recognizes the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. For the 2014 award competition, the Museum received submissions from several thousand of the world’s leading manufacturers and industrial and graphic design firms from around the world representing the most important and influential corporations worldwide in the design industry from over 48 countries. All awards and winners are posted on the Museum’s website at www.chi-athenaeum.org.
About Logic PD
Logic PD (www.logicpd.com, www.logicpdinsights.com) collaborates with clients to help them launch products that accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by being the complete product innovation and product realization company for connected devices in the world’s most demanding markets. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.
Abby Kupka, 612-436-9720