Logic PD Executive Addresses Using Big Data to Drive Digital Strategy at Frost & Sullivan Event

MINNEAPOLIS

Logic PD, a complete product lifecycle solutions company for the digital world, today announced that Jason Voiovich, chief customer officer will participate as a speaker at Frost & Sullivan Growth, Innovation and Leadership (GIL) 2015 in Santa Clara, Calif. on September 16-18, 2015.

In his session entitled, “Operationalizing Big Data to Drive Digital Strategy,” Voiovich will explore how companies can use data to better answer questions and gain insight into opportunities and operational improvements. Attendees of this interactive session held Sept. 18 at 10:00 a.m. will learn a repeatable framework and explore new types of data sources to drive invaluable new insights.

“Insight gathered from big data has the potential to transform your business from helping you to better engage with customers to optimizing processes and reducing operational costs,” explained Voiovich. “But as a company, how do you ask the right questions to leverage this potential and put it to work for your business? And how do you avoid common pitfalls that prevent acting on those initiatives? Answers these questions will unlock the power and potential of big data within an organization.”

Key takeaways from Voiovich’s presentation will include: how to ask better big data questions using a variety of approaches, how to leverage different data sources and tips on how to avoid technical limitations in data by aligning format, source, frequency, timing, security and privacy.

The focus of Frost & Sullivan’s Growth, Innovation and Leadership event is on engaging, sharing, and inspiring a continuous flow of new ideas and fresh perspectives leveraging innovation as a resource to address global challenges.

About Jason Voiovich

As Logic PD’s Chief Customer Officer, Jason Voiovich is responsible for maximizing strategic account acquisition, retention and profitability. He leads the engagement of all new business within Logic PD including the research, communications, account management and proposals teams. Jason has more than 20 years of experience in marketing intelligence and research, specializing in competitive intelligence, new venture strategy, brand valuation and business modeling. Prior to joining Logic PD in 2012, Jason founded Ecra Creative Group, a Minneapolis-based marketing intelligence and brand development agency where he led account management and strategy. His clients included Target Corp, Blue Cross/Blue Shield, Guidant (now Boston Scientific), and Michael Foods along with dozens of start-ups and mid-sized firms. Jason received his B.S. in Communications from the University of Wisconsin, Eau Claire, his M.A. in Strategic Communications from the University of Minnesota, and Executive Education in data analytics at the Massachusetts Institute of Technology.

About Logic PD

Logic PD (www.logicpd.com, www.logicpdinsights.com) collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value Logic PD provides services at any stage in the product lifecycle by helping customers understand their business, user and technology needs and specializing in helping them meet digital business requirements. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.

Editor’s Note: For a copy of Voiovich’s presentation or to speak with him about the topic in more detail, please contact Kim Davis at kim.davis@logicpd.com

View source version on businesswire.com: http://www.businesswire.com/news/home/20150914005942/en/

Logic PD
Kim Davis, 612-436-9701
Director, Corporate Communications
Kim.Davis@logicpd.com