MRO Magazine

Lime Crime Introduces New Way for Unicorns to Shop

By PRN NewsWire   

LOS ANGELES, Oct. 6, 2015 /PRNewswire/ — Cult internet cosmetics brand, Lime Crime, best known for their radical colors, just launched a “Hairspiration” feature on, which allows customers to easily shop makeup to complement their vibrant and pastel locks.

Lime Crime CEO and Founder, Doe Deere, well known for her own constantly-changing tresses, says, “I’ve been wearing my hair in candy colors for many years. I remember making the first switch from my natural red hair to powder blue and being super annoyed that my makeup no longer worked with my new look. I would have loved inspo on how to accentuate my newly colored hair with makeup that pulled the whole look together – which is exactly what our fans will find in our Hairspiration feature.”

E-commerce innovation like this is nothing new for Lime Crime, a cosmetic company born on the internet when there was barely such a thing, pioneered the “on-the-lip-swatch” and created the viral Pop Romance campaign that is still being referenced in pop culture today.

The newly unveiled Hairspiration feature will exhibit fan-submitted looks from Instagram, along with makeup product suggestions for a full spectrum of candy-colored hair hues: pink, purple, green, lavender, blue, orange, turquoise, and multi-colored mermaid.

“We are constantly looking for new ways to improve our customer experience,” explained the Lime Crime Executive Vice-President, Kim Walls. “Hairspiration is yet another opportunity for us to showcase our fans’ unstoppable creativity.”

This announcement is likely to stir up a rumor already swirling around social media — that Lime Crime will be launching their own line of cruelty-free and vegan hair dyes. This is a rumor that Lime Crime is happy to confirm as 100% true.

According to Deere, “Lime Crime fans who can’t wait to rock fantasy hair will have to be patient just a little bit longer!”

To get your Hairpiration on and sign up to be notified when the new hair dyes launch, visit

ABOUT LIME CRIMELime Crime is an independent makeup company from Los Angeles, California who believes that makeup isn’t just a way to cover up imperfections, but a form of freedom and self-expression. For over seven years, Lime Crime has been committed to bringing innovative, high-performance, trend-setting shades and formulas to the cosmetic market. Lime Crime has a global social media reach of 2.5M and growing rapidly. For more information on the brand and its products, visit

CONTACT: Courtney Fitzpatrick, Tel: (619) 820-3312,

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