MRO Magazine

Lime Crime Introduces New Way for Unicorns to Shop LimeCrime.com


October 6, 2015
By PRN NewsWire

LOS ANGELES, Oct. 6, 2015 /PRNewswire/ — Cult internet cosmetics brand, Lime Crime, best known for their radical colors, just launched a “Hairspiration” feature on LimeCrime.com, which allows customers to easily shop makeup to complement their vibrant and pastel locks.

https://photos.prnewswire.com/prnvar/20151006/274524LOGO

Lime Crime CEO and Founder, Doe Deere, well known for her own constantly-changing tresses, says, “I’ve been wearing my hair in candy colors for many years. I remember making the first switch from my natural red hair to powder blue and being super annoyed that my makeup no longer worked with my new look. I would have loved inspo on how to accentuate my newly colored hair with makeup that pulled the whole look together – which is exactly what our fans will find in our Hairspiration feature.”

E-commerce innovation like this is nothing new for Lime Crime, a cosmetic company born on the internet when there was barely such a thing, pioneered the “on-the-lip-swatch” and created the viral Pop Romance campaign that is still being referenced in pop culture today.

The newly unveiled Hairspiration feature will exhibit fan-submitted looks from Instagram, along with makeup product suggestions for a full spectrum of candy-colored hair hues: pink, purple, green, lavender, blue, orange, turquoise, and multi-colored mermaid.

“We are constantly looking for new ways to improve our customer experience,” explained the Lime Crime Executive Vice-President, Kim Walls. “Hairspiration is yet another opportunity for us to showcase our fans’ unstoppable creativity.”

This announcement is likely to stir up a rumor already swirling around social media — that Lime Crime will be launching their own line of cruelty-free and vegan hair dyes. This is a rumor that Lime Crime is happy to confirm as 100% true.

According to Deere, “Lime Crime fans who can’t wait to rock fantasy hair will have to be patient just a little bit longer!”

To get your Hairpiration on and sign up to be notified when the new hair dyes launch, visit LimeCrime.com/Hairspiration.

ABOUT LIME CRIMELime Crime is an independent makeup company from Los Angeles, California who believes that makeup isn’t just a way to cover up imperfections, but a form of freedom and self-expression. For over seven years, Lime Crime has been committed to bringing innovative, high-performance, trend-setting shades and formulas to the cosmetic market. Lime Crime has a global social media reach of 2.5M and growing rapidly. For more information on the brand and its products, visit LimeCrime.com.

CONTACT: Courtney Fitzpatrick, Tel: (619) 820-3312, Courtney@statuslabs.com

Photo – http://photos.prnewswire.com/prnh/20151006/274524LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lime-crime-introduces-new-way-for-unicorns-to-shop-limecrimecom-300155105.html

Photo: https://photos.prnewswire.com/prnh/20151006/274524LOGOLime Crime

Web site: http://www.limecrime.com/