MRO Magazine

Joe Canterbury, Former Starbucks Executive, Joins HeatGenie Board of Directors

By Business Wire News   


Austin-based developer of convenience packaging technology, HeatGenie, announced today that Joe Canterbury, former Starbucks Executive, has joined the company’s Board of Directors as an independent director.

Canterbury’s global business experience includes VP of Global Business Development at Starbucks, where he spent eleven years expanding the Retail and Consumer Goods businesses across Europe, Latin America and Asia. He is currently SVP, Business Development for Appconomy, a China –focused mobile commerce and marketing innovator and is President of Chaucer Investments, through which he invests in and actively advises multiple emerging consumer companies and brands. Prior to Starbucks, he worked for Mercedes-Benz in Germany and Singapore. Canterbury brings expertise in International Retail, Food Service, Consumer Goods and Mobile Technology.

Canterbury specializes in launching new businesses worldwide and building international partnerships, saying: “I am excited by the confluence of technology and consumer product that HeatGenie self-heating packaging represents. Having spent an incredible eleven years expanding coffee and tea products around the world, I feel that I am well positioned to connect HeatGenie to new opportunities for their technology.”

HeatGenie CEO Brendan Coffey said, “Joe Canterbury continues the company’s strong board leadership as we usher in a new phase of commercialization.” Canterbury joins Matt Gase as the second Independent director on the five person HeatGenie board. Gase is currently CEO of Stubbs Legendary Bar-B-Q, and like Canterbury a veteran of consumer product giants with deep experience in building and scaling businesses in the US and abroad.

Gase has served on the HeatGenie board since 2011 and is behind many of the company’s ongoing engagements with US food and beverage brands. He recommended Canterbury to the company observing, “Joe is a great addition to HeatGenie’s board. He brings not only smarts and energy, but experience and connections that are well suited for the company’s next phase of growth.”


HeatGenie™ is a convenience packaging development company. HeatGenie has pioneered a safe, patent-pending, self-heating technology that can easily integrate into multiple forms of consumer packaging to heat food and beverages “on the go.” HeatGenie is the first and only company to satisfy the non-negotiable criteria for a commercially viable self-heating: safety, ease of use, cost effectiveness, light weight and sustainability. For more information visit:

Rosemary Whaling, 512-501-3800 ext 108
VP Bus. Dev.


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