IRI’s Sally Lyons Wyatt and Larry Levin to Speak at Annual NCA Sweets & Snacks Expo

By Business Wire News May 24, 2016

IRI:

WHO:		Sally Lyons Wyatt, Executive Vice President & Practice Leader, Consumer and Shopper Insights, IRI
		Larry Levin, Executive Vice President, Business Development, IRI


WHAT:		IRI^®’s Sally Lyons Wyatt and Larry Levin will present the latest candy and snacks insights at the annual NCA Sweets & Snacks Expo. In her session, “The State of the Snack Industry 2016,” Lyons Wyatt will share insight on current and emerging trends in snacking, along with key growth opportunities on which brands can capitalize. Levin’s session, “Activating Seasons Beyond Seasons,” will focus on how manufacturers can go beyond the main candy-associated holidays to bolster category growth year-round.


WHY:		Similar to the rest of the CPG industry, snacking continues to evolve. U.S. consumers have made snacking a way of life, thus requiring manufacturers to know the consumer mindset and behavior associated with it. Marketers can apply this knowledge to better understand how consumers are interacting with and shopping the category and, therefore, tailor their efforts accordingly.

		Today, the confectionery market is driven by four main holidays: Valentine’s Day, Easter, Halloween and Christmas. However, CPG manufacturers are in a position to grow the category by extending their efforts beyond the “Big Four.” Through a change in positioning and leveraging candy as an item people associate with celebrating, regardless of the occasion, manufacturers can find sweet rewards.


WHEN:		Wednesday, May 25, 2016
		The State of the Snack Industry 2016
		1:00 – 2:00 p.m. CDT
		Activating Seasons Beyond Seasons
		2:00 – 3: 00 p.m. CDT

WHERE:		Sweets & Snacks Expo
		Chicago’s McCormick Place West Building
		2301 South Indiana Avenue
		Chicago, IL 60616

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.