MRO Magazine

Immersion Powers NEXON’s Digital Re-Creation of Water Ring Toss Game With Feeling of Water Bubbles

June 17, 2015
By Business Wire News

SAN JOSE, Calif. & SEOUL, South Korea

Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, today announced that NEXON Co., Ltd., a worldwide leader in free-to-play online and mobile games, and leading Southeast Asia internet company, Garena, have launched an updated, realistic digital re-creation of the popular childhood water ring toss toy, Ringtoss World Tour, with Immersion’s haptic technology, TouchSense® Engage. In the mobile game, Immersion’s technology adds the feeling of water bubbles and tossing and landing rings, the same sensations that people would expect from the real toy, now available in a digital version for Android mobile phones.

“Immersion’s technology helped us re-create an important physical aspect of our game, the feeling you get when you push the button to move the rings where you want them to go,” said Kim Dong-Gun, director of NEXON Korea’s subdivision of devCAT Studio. “It is remarkable that Immersion’s technology can create the soft subtle feel of water bubbles with the same motor that buzzes your mobile phone.”

Ringtoss World Tour is a delightful digital remake of a simple childhood game. NEXON has successfully taken a piece of fun from our past and brought it forward into the digital world,” said Jason Patton, vice president and general manager of Content and Media at Immersion. “This is the value that TouchSense Engage provides to content and applications. The tactile effects make Ringtoss World Tour convincing and true to our childhood memories.”

The enhanced version of Ringtoss World Tour will be available across Southeast Asia, in Singapore, Malaysia, Indonesia, the Philippines, Thailand, Vietnam, Taiwan, Hong Kong and Macau.

About NEXON Co., Ltd. (

NEXON Co., Ltd. (“Nexon”) (3659.TO) is a worldwide leader in free-to-play online games. Founded in Korea in 1994, Nexon developed one of the world’s first graphics-based massively multiplayer online games. Nexon also pioneered the concept of microtransactions and the free-to-play business model, setting a new standard in which play is free, and users have the option to purchase in-game items to enhance their experience. Nexon currently services nearly 150 titles in more than 150 countries since its founding. The Company is headquartered in Tokyo, Japan and its shares are listed on the Tokyo Stock Exchange.

About Immersion (

Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptic technology. The company’s touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion’s high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore “mechanical” feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion’s TouchSense technology provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 1,900 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at or

About Garena

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company “Garena,” a play on the words “global arena”. Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

For more information, visit

Forward-looking Statements

This press release contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to statements regarding Nexon’s products, the use of Immersion’s TouchSense technology by Nexon, and the use of TouchSense technology in mobile games.

Immersion’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion’s business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to TouchSense technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion’s products or third party products incorporating Immersion’s technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s most current Form 10-K and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion’s beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion, the Immersion logo, and TouchSense, are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR – C)

Colleen Kuhn, 650-762-2804
Immersion Investors:
The Blueshirt Group
Jennifer Jarman, 415-217-5866