MRO Magazine

Immersion Corporation and Lenovo Enter Into Licensing Agreement for TouchSense® Haptic Technology

June 27, 2016
By Business Wire News

SAN JOSE, Calif.

Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, today announced that it has signed a multi-year agreement with Lenovo PC HK Ltd., a leading global provider of consumer, commercial, and enterprise technology and devices. This agreement enables Lenovo to use Immersion’s TouchSense haptic technology for Windows and Android smartphones and tablets, in order to enable rich tactile effects designed to advance the device user interface and provide higher quality user experience for consumers. The agreement covers Lenovo’s use of Immersion’s TouchSense software for mobile devices with both single and dual actuators.

With the advanced capabilities of Immersion’s haptic technology, manufacturers can simulate the connected experience of the physical world on mobile devices, and increase the value they provide to consumers by creating more interactive and engaging products. Using Immersion’s high-fidelity haptic software, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore “mechanical” feel by providing intuitive and unmistakable confirmation; and expand usability when audio and visual feedback are ineffective.

“Our goal at Lenovo is to have our products stand out among the rest in quality of design, usability and advanced features. Likewise, we are constantly focused on the research and development of the most advanced technology on mobile,” said Zhang Hua, Vice-President of Chrome and Android Computing Business Group at Lenovo. “Incorporating the sense of touch in our offerings is in line with our desire to continue to offer innovative and industry-leading products that provide great value to consumers.”

“We’re excited to work with Lenovo to help them leverage the value of touch in their product offering,” said Shuo Liu, managing director, Greater China, Immersion. “The use of haptic technology in mobile devices is continuing to expand across the consumer digital experience. Immersion’s technology provides device manufacturers with the ability to create a compelling touch experience with the use of tactile effects and feedback.”

About TouchSense haptic technology for mobile devices

TouchSense technology allows device manufacturers, content creators and software developers to design high-quality, power-efficient, tactile effects that enhance mobile device user interfaces, apps and entertainment content.

Immersion’s TouchSense Software for mobile OEMs includes haptic software and design framework, integration tools, reference guides and, UX design services and support.

More information on TouchSense technology can be found at or

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $46 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Moto brand), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo) or visit us at

About Immersion

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology. The company’s touch feedback solutions deliver a more compelling sense of the digital world. Immersion’s technology has been adopted in 3 billion digital devices, and provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 2,100 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at

Forward-looking Statements

This press release contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to statements regarding Lenovo PC HK Ltd., the use of Immersion’s TouchSense software by Lenovo PC HK Ltd., and the use of Immersion’s TouchSense software or haptic technology in mobile devices.

Immersion’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion’s business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to TouchSense software) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion’s products or third party products incorporating Immersion’s technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s most current Form 10-K and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion’s beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word “partner” in this press release does not mean a legal partner.

Immersion, the Immersion logo, and TouchSense, are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

Media Inquiries:
Colleen Kuhn, 650-762-2804
Investor Inquiries:
The Blueshirt Group
Jennifer Jarman, +1 415-217-5866