MRO Magazine

H&M Celebrates 2016 Launch of “Place of Possible” Campaign with In-Store Appearance by Actress, Singer and Star of “Empire” Serayah

May 13, 2016
By Business Wire News


H&M, Hennes & Mauritz, one of the world’s largest retailers offering fashion and quality at the best price in a sustainable way, celebrated the launch of its 2016 “Place of Possible” campaign on May 12th with an in-store appearance by former H&M employee, actress, singer and star of “Empire,” Serayah at their Los Angeles store on Sunset Boulevard.

As a previous employee of the retailer, Serayah met with press and staff alike in celebration of the campaign which attracts ambitious individuals interested in entering the fashion industry as a part of the H&M family.

“H&M has always been special to me since I worked here when I was in school. It’s an amazing place not only to work, but to grow into a career. I loved the team spirit we had at my store. I was working there when I found out I had booked Empire.”

The 2016 Place of Possible campaign launched Thursday, May 12th. The recruiting campaign created last May is aimed at attracting talent interested in supporting the company’s rapid expansion in the United States. The campaign is also geared towards spreading awareness of the company’s highly competitive compensation, benefits and advancement opportunities that make H&M an attractive launching pad for careers in fashion.

For images from the in-store appearance please visit:

For video from the in-store appearance please visit:

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,000 stores in 61 markets including franchise markets. In 2015, sales including VAT were SEK 210billion and the number of employees is more than 148,000. For further information, visit

Marybeth Schmitt, 646-336-3200
Patrick Shaner, 646-336-3200