MRO Magazine

Hallstar’s New Brand and Web Site Signal Business Evolution


September 21, 2015
By Business Wire News

CHICAGO

Hallstar, a leading global specialty chemical company unveiled its vibrant new corporate brand, including an updated logo and tagline, that reflects the company’s successful evolution into a highly differentiated, customer-focused company. The new brand will appear across all customer experience touch points, including an entirely re-designed corporate web site.

“Hallstar’s new brand and web site are more closely aligned with our strategic vision for growth and expansion over the coming years,” said John Paro, Chairman, President, and CEO of Hallstar. “The timing is perfect as we extend our capabilities. We are an evolving company with the momentum of an exciting new brand behind us.”

Hallstar’s new tagline, “LET’S WORK WONDERS™,” serves as a “true north” for employees, but also invites customers and prospects to engage with Hallstar to open up greater opportunities for success with the company’s broad solutions portfolio. The new branding also paves the way for the company to be more efficient in how it presents its solutions to its distinct industrial and beauty and personal care markets through re-vamped collateral, advertising and other marketing materials.

Hallstar’s solutions are most prominently showcased on the company’s new web site (www.hallstar.com), which features a clean, modern design consistent with the new brand image, combined with enhanced content, improved product and formula search functionality, a streamlined sample ordering process and optimization for mobile devices. The site is available in English and Mandarin Chinese.

“This world-class web experience does not in any way replace the direct, collaborative approach Hallstar has with its customers,” Paro said. “Our goal is to simply provide them with greater and more convenient access to the resources required to find innovative solutions to their product development challenges.”

About Hallstar:

Hallstar is a leading global provider of specialty chemistry solutions. The company takes a collaborative approach to every engagement, delivering technical support, chemistry expertise and industry knowledge that helps its customers make the most of their products, from concepts to the first production batches. To learn more visit www.hallstar.com.

Hallstar
Maddi Hiatt, 312-554-7470