MRO Magazine

Ford U.S. March Retail Sales Best in Nine Years, Driven by Strong F-Series, Van, Explorer, Mustang Performance

By Business Wire News   



DEARBORN, Mich.

Ford Motor Company posted its best U.S. retail sales in nine years, driven by strong demand for its new products, including F-Series, Mustang and Transit.

Ford continues prioritizing retail sales to meet strong consumer demand, resulting in lower fleet and overall sales for the month. Ford’s March retail sales were up 1 percent, fleet sales were down 13 percent, and overall sales were 235,929 vehicles, down 3 percent.

Retail demand for F-Series was strong, with March retail sales up 10 percent. Kansas City Assembly is back up and building all-new regular cab and extended-box F-150 trucks to fill our upcoming commercial orders and further build on F-150 momentum this year.

“Our retail performance was driven by gains across our utility van and truck lineups with strong consumer acceptance of the all-new F-150,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “We are especially pleased to post our best retail March sales performance in nine years, despite tight supply across our F-Series lineup.”

Transit, along with Transit Connect and E-Series provided a 42 percent increase in total Ford van sales with 20,821 vehicles sold in March. This is Ford’s best March commercial van sales performance since 1994, and its best first-quarter sales performance since 1995.

Explorer sales were up 17 percent, with sales of 20,765 vehicles in March. This marks the best March sales results for America’s top-selling midsize SUV since 2005.

Mustang sales of 12,663 cars increased 36 percent – representing the pony car’s best March performance since 2007 and further solidifying it as America’s best-selling sports car since launch of the all-new model last fall.

Lincoln retail sales rose 7 percent versus a year ago, as Lincoln MKC continues to build momentum for the luxury brand with sales topping 2,000 vehicles in March. Navigator also contributed to the gains, posting a 47 percent increase compared to a year ago.

FORD MOTOR COMPANY MARCH 2015 U.S. SALES

           

March

%

Year-To-Date

%

2015

2014

Change

2015

2014

Change

SALES BY BRAND
Ford 227,234 235,198 -3.4 573,185 561,155 2.1
Lincoln8,6958,969 -3.121,47821,603 -0.6
Total Vehicles 235,929 244,167 -3.4 594,663 582,758 2.0
 
SALES BY TYPE
Cars 76,765 86,791 -11.6 189,807 196,493 -3.4
Utilities 69,494 70,998 -2.1 176,647 175,371 0.7
Trucks89,67086,378 3.8228,209210,894 8.2
Total Vehicles 235,929 244,167 -3.4 594,663 582,758 2.0
 
FORD BRAND
Fiesta 4,948 6,592 -24.9 12,110 15,598 -22.4
Focus 20,497 23,974 -14.5 52,994 51,903 2.1
C-MAX 1,769 2,295 -22.9 4,305 5,566 -22.7
Fusion 29,044 32,963 -11.9 71,470 77,578 -7.9
Taurus 3,224 5,689 -43.3 8,237 12,309 -33.1
Police Interceptor Sedan 940 887 6.0 2,332 2,285 2.1
Mustang12,6639,305 36.129,81119,596 52.1
Ford Cars 73,085 81,705 -10.6 181,259 184,835 -1.9
 
Escape 26,303 28,701 -8.4 67,272 71,305 -5.7
Edge 9,405 12,862 -26.9 23,512 33,238 -29.3
Flex 1,848 2,498 -26.0 4,624 6,126 -24.5
Explorer 20,765 17,751 17.0 52,787 42,368 24.6
Police Interceptor Utility 2,293 1,583 44.9 5,920 3,700 60.0
Expedition3,8653,720 3.99,6028,689 10.5
Ford Utilities 64,479 67,115 -3.9 163,717 165,426 -1.0
 
F-Series 67,706 70,940 -4.6 177,312 173,358 2.3
E-Series 6,204 11,642 -46.7 13,908 27,607 -49.6
Transit 9,751 0 NA 22,881 0 NA
Transit Connect 4,866 3,046 59.8 11,345 7,431 52.7
Heavy Trucks1,143750 52.42,7632,498 10.6
Ford Trucks89,67086,378 3.8228,209210,894 8.2
 
Ford Brand 227,234 235,198 -3.4 573,185 561,155 2.1
 
 
 

March

%

Year-To-Date

%

2015

2014

Change

2015

2014

Change

LINCOLN BRAND
MKZ 2,842 4,052 -29.9 6,506 9,218 -29.4
MKS8381,034 -19.02,0422,440 -16.3
Lincoln Cars 3,680 5,086 -27.6 8,548 11,658 -26.7
 
MKC 2,070 0 NA 5,230 0 NA
MKX 1,475 2,581 -42.9 3,968 7,101 -44.1
MKT 373 556 -32.9 857 1,283 -33.2
Navigator1,097746 47.12,8751,561 84.2
Lincoln Utilities5,0153,883 29.212,9309,945 30.0
 
Lincoln Brand 8,695 8,969 -3.1 21,478 21,603 -0.6

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Ford Motor Company
Erich Merkle, 313.806.4562
emerkle2@ford.com

Advertisement

Stories continue below

Print this page