MRO Magazine

Enro Launches “The Best Performing Shirt in The World(TM)” and New E-Commerce Site

March 23, 2015 | By PRN NewsWire

NEW YORK, March 23, 2015 /PRNewswire/ — Enro, the leading innovator of luxury non-iron shirts as well as lifestyle sportswear for men, announces the introduction of “The Best Performing Shirt in The World(TM).” This shirt offers the ultimate crisp, professional look combined with Enro’s “E-Luxe Performance,” featuring patented cooling technology and stain-release finish, UVA and UVB protection, a wrinkle-free, non-iron finish, and more. It’s the easiest way for men to look impeccable and feel great all day long with unparalleled performance features built into their dress shirts.

In addition, Enro also announces the launch of its e-commerce website. will bring the brand’s full luxury dress and sport shirt collections to men across the country, offering luxury-inspired styling combined with performance technologies never before seen in the market.

“With the launch of, we have used all of the latest technologies to create a first-class retail experience for our customers,” says Lance Itkoff, President of The Apparel Group, the parent company of Enro. “And, the launch of our new dress shirt is the most dynamic advancement in luxury performance in more than 20 years. Featuring E-Luxe Performance, this collection has been re-engineered from fabric to finished garment.”

About Enro

Since 1919, the Enro brand represents the pinnacle of the Shirtmaker’s art. Meticulous craftsmanship melds with exclusive technology to produce a garment that delivers a refined appearance, uncommon comfort and unparalleled performance. In addition to, Enro is also available in hundreds of the finest specialty stores across the U.S.

CONTACT: Amine Bentahar, 1-214-469-3300,

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