MRO Magazine

Disney and Coach Debut Mickey Mouse Collection


June 10, 2016
By PRN NewsWire

NEW YORK, June 10, 2016 /PRNewswire/ — Today, two American classics and global originals join forces for Disney x Coach, a limited-edition collection featuring Mickey Mouse designs on Coach leathergoods and ready-to-wear fashions. Mixing the irreverent with the iconic, the collection will launch exclusively in a specially-designed concept at the Coach store in Soho, New York and at Colette, the celebrated store on rue St. Honore in Paris. It will release on June 17th on coach.com and Coach stores worldwide.

https://photos.prnewswire.com/prnvar/20160609/377780LOGO

The collection is part of a series of exclusive, limited-edition projects that celebrate American pop culture, and commemorate Coach’s 75th anniversary.

Mickey Mouse’s vibrant personality shines through the collection, with specially created sketches by Disney animators. The exclusive artwork appears on t-shirts as well as signature Coach glove-tanned leather bags including the Saddle and the Dinky.

“Mickey Mouse is one of my earliest memories of American pop – his nostalgic charm, cheekiness, individuality and inherent cool make for the ultimate American icon,” said Coach Creative Director Stuart Vevers. “I’ve always seen Mickey as a playful rebel at heart and a timeless symbol of joy and creativity. That spirit reinforces the new youthful perspective we are bringing to luxury at Coach.”

The range also includes sneakers featuring Coach’s signature hangtag playfully redesigned in the shape of Mickey’s ears. The Mickey ear silhouette is also marked out with punky studs on a biker jacket and a frame on a re-edition of an archival Coach bag from the 1960’s ‘the Kisslock’.

Collectible pieces like oversize black leather Mickey dolls and shearling beanbags complete the offering.

“This collaboration brings together two iconic brands in fresh, yet timeless designs that celebrate the heritage and style of both Mickey and Coach,” said Josh Silverman, Executive Vice President, Global Licensing, Disney Consumer Products and Interactive Media. “This incredible collection is sure to delight the fashion world and Disney fans alike.”

Love magazine Editor-In-Chief Katie Grand – a long time friend and collaborator of Vevers – is taking over the Soho store for the project, curating the space with her iconoclastic and eclectic eye. To celebrate the launch, Vevers designed a special Coach/Love t-shirt and tote featuring an extra punky sequined and studded Mickey.

When referencing this collection in social media please use #DisneyxCoach

About CoachCoach, Inc., established in New York City in 1941, is a leading design house of modern luxury accessories and lifestyle collections with a rich heritage of pairing exceptional leathers and materials with innovative design. Coach is sold worldwide through Coach stores, select department stores and specialty stores, and through Coach’s website at www.coach.com. In 2015, Coach acquired Stuart Weitzman, a global leader in designer footwear, sold in more than 70 countries. Coach, Inc.’s common stock is traded on the New York Stock Exchange under the symbol COH and Coach’s Hong Kong Depositary Receipts are traded on The Stock Exchange of Hong Kong Limited under the symbol 6388.

Neither the Hong Kong Depositary Receipts nor the Hong Kong Depositary Shares evidenced thereby have been or will be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), and may not be offered or sold in the United States or to, or for the account of, a U.S. Person (within the meaning of Regulation S under the Securities Act), absent registration or an applicable exemption from the registration requirements. Hedging transactions involving these securities may not be conducted unless in compliance with the Securities Act.

About Disney Consumer Products and Interactive MediaDisney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE: DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/disney-and-coach-debut-mickey-mouse-collection-300282937.html

Photo: https://photos.prnewswire.com/prnh/20160609/377780LOGOPMK*BNC

CONTACT: Yann Perrigault, Senior Director, PMK–BNC, 212.373.6114 O,646.339.3600 M, Yann.perrigault@pmkbnc.com

Web site: http://www.coach.com/