MRO Magazine

Dickinson’s Original Witch Hazel The Best Kept Beauty Secret Since 1866


March 10, 2015
By Business Wire News

EAST HAMPTON, Conn.

Dickinson Brands, the world’s leading distributor of Witch Hazel-based skin and personal care, is ready to let America in on their secret to beautiful skin. For more than 150 years, Dickinson’s Original Witch Hazel skincare products have provided gentle and effective cleansing for even the most sensitive skin. This month, Dickinson’s is taking their exclusive genuine distilled Witch Hazel formula to new levels with their newest creation: Daily Refreshingly Clean Cleansing Cloths. Packaged in a ready-to-use vanity pack for at-home, daily use, the makeup removing cloths cleanse, tone and refresh without leaving sticky residue and are sure to become a must-have on every beauty vanity. And to further educate consumers about the secrets of this all-American star ingredient, the brand is revamping their website (www.dickinsonsusa.com) to showcase its many beauty benefits, as well as their new TV commercial.

Dickinson's Original Witch Hazel Skin Care Products (Photo: Business Wire)

Dickinson’s Original Witch Hazel Skin Care Products (Photo: Business Wire)

The best kept beauty secret since 1866, Witch Hazel, an efficacious botanical extract, has been used for generations for its extraordinary cleansing and soothing benefits. The company’s two hallmark brands, Dickinson’s Original Witch Hazel and T.N. Dickinson’s, were built on the American tradition of harvesting and producing 100% all natural Witch Hazel for various skincare and therapeutic uses.

Native to the woodland areas of the Northeastern United States, Witch Hazel begins as a flowering shrub. It’s carefully hand harvested then distilled, batch-by-batch in a state-of-the-art facility in East Hampton, CT. Each harvest acts to promote and sustain the growth and successful proliferation of the species, while contributing to the overall health of the forest.

Dickinson’s can proudly assure consumers that there is little waste created from the production of their products. Their sustainable process utilizes all of the plant material they harvest to produce various Witch Hazel products. They then recycle the processed material into natural, biodegradable landscaping mulch.

“We take great pride in the fact that Dickinson’s Original Witch Hazel products are solely made in America, manufactured to the highest standards, and with only the finest ingredients,” said Bryan Jackowitz, President of Dickinson Brands, Inc. “The tried and true nature of our products has firmly established Witch Hazel as a beauty essential.”

From facial cleansers to toners and astringents, Dickinson’s Original Witch Hazel skin care products utilize the gentle power of Witch Hazel to cleanse, tone and refresh without overdrying. The brand’s newest addition – Daily Refreshingly Clean Cleansing Cloths – provide Witch Hazel lovers with fragrance-free and soap-free cleansing with no sticky residue. Launching in stores this month, the extra-large, ultra-plush cloths are the only cleansing cloths on the market powered by botanical extracts of Witch Hazel and touched with aloe to gently lift dirt, oil and makeup. To support this exciting launch and further tell their secret, Dickinson’s is rolling out new beauty-focused TV ads, in addition to ongoing Facebook promotions surrounding the cloths.

Recognized by top national magazines as a beauty must-have and a favorite of dermatologists, makeup artists, celebrities and customers for generations, Dickinson’s Original Witch Hazel’s secret is out.

About Dickinson Brands, Inc.

Dickinson Brands, Inc. is the world’s leading distributor and marketer of witch hazel based products for skin and personal care. Established in 1997, Dickinson Brands brought together the two heritage hallmarks of Dickinson’s and T.N. Dickinson’s which were established in the early 1800’s. Today, Dickinson Brands continues to expand on this foundation by bringing to market high quality, value-added products that capitalize on the natural healing properties of Witch Hazel.

Media:
Lippe Taylor
Amanda Massey, 212-598-4400 ext. 115
amassey@lippetaylor.com