de Boulle and Patek Philippe to Open in Houston, Texas

HOUSTON, Sept. 1, 2015 /PRNewswire/ — Dallas-based independent jeweler de Boulle is on the precipice of expanding into the Houston luxury market with its second location inside the highly anticipated River Oaks District. The location will carry their private line of jewelry, The de Boulle Collection, and world-renowned Swiss watchmaker Patek Philippe. An expansive collection of the world’s most captivating timepieces, including those from the most recent Basel collection, will be available at de Boulle.

“After 33 years of servicing the Dallas market, we are thrilled to continue to develop our brand with our first expansion location in Houston,” said de Boulle CEO, Denis Boulle. “The new store will showcase The de Boulle Collection, designed by Karen Boulle, the finest diamonds and colored stone jewelry and the world’s most admired and prestigious watchmaker, Patek Philippe.”

“When the opportunity arose in an extraordinary new luxury retail hub, we were quick to take advantage of it,” he said. “We are excited to enter the Houston market and look forward to meeting a new clientele that will add to our longtime Houston clients and friends.” Indeed, the independent jewelry house will open in October in the new 14-acre retail destination River Oaks District, slated to fundamentally alter Houston’s luxury landscape with the Oliver McMillan-designed development.

de Boulle has carried Patek Philippe for over 23 years and has assembled a substantial and comprehensive collection. “de Boulle and Patek Philippe are family-owned companies; de Boulle’s brand aligns perfectly with Patek in that both represent the epitome of precision, beauty and finely crafted luxury goods,” adds Boulle. “The opportunity to open a second location alongside Patek, puts de Boulle on a path for continued growth.” In addition, Denis Boulle will introduce the de Boulle Experience(TM) to Houston with his vision of providing their customers a premier collection of fine jewelry, impeccable service and a beautiful and friendly environment.

Patek PhilippeAs the last Geneva-based, family owned watch manufacturer, Patek Philippe’s remarkable history spans over 175 years. The company’s reputation for providing rare, high quality, hand-finished timepieces known to last for generations continues to drive watch enthusiasts to the brand. Patek Philippe’s clientele include heads of state, royalty, Fortune 500 CEOs, celebrities and connoisseurs around the world. The rich legacy that these two respected and trusted brands share will be reflected in the Patek Philippe Showroom at the River Oaks District.

“It is rare to find partners like de Boulle who share similar ideals and fundamental direction. Because of Patek Philippe’s limited production, in the past 10 years it has been rare to consider a new point of sale,” said Patek Philippe President, Larry Pettinelli. “However, we are very pleased to share a new project with one of our longest standing, trusted partners. We think the Houston market has tremendous potential and we are confident that the de Boulle family will represent us in the highest manner.”

As part of the consummate service that will be provided, sales associates will undergo extensive training by Patek Philippe to ensure their knowledge of the company’s history, values and product.

The Patek Philippe Showroom at River Oaks District will present one of four Calatrava wristwatches, created for Patek’s 175(th) Anniversary, featuring wood marquetry dials. The decoration of these limited edition wristwatches was inspired by old postcards of Lake Geneva with its traditional barques. Each dial required up to 166 pieces of wood and 45 incrustations of 15 to 30 different species of wood, each of which was cut to shape, and assembled on a plate of solid gold. In addition, the showroom will showcase a rare enamel handcraft of ultimate luxury- the Patek Philippe Dome Clock depicting mallard ducks. Exquisitely made with passion and perfection, the pieces are built with superb movements and hand-enameled individually.

Patek Philippe was founded in 1839 by Antoine Norbert de Patek and Jean-Adrien Philippe (1845) and quickly became the standard for fine watchmaking around the world. In 1932 the Stern family who manufactured the dials for Patek Philippe, officially purchased the company. Thierry Stern leads the company today, representing a fourth generation of ownership and management.

About de BoulleEstablished in 1983 by Denis and Karen Boulle, de Boulle has assembled an unrivaled collection of diamonds, fine jewelry and timepieces unsurpassed for its elegance and depth in selection. de Boulle has served thousands of discriminating customers and built a reputation as one of the pre-eminent independently-owned jewelers in the United States. de Boulle is located at 6821 Preston Road in Dallas, TX and 4444 Westheimer Road, Suite A168 in Houston, TX. For more information, please visit www.deBoulle.com

About Patek Philippe Patek Philippe based in Geneva, Switzerland, designs and manufactures what experts consider to be the finest timepieces in the world. Since 1839, Patek Philippe has continued the tradition of fine Geneva watchmaking and has been granted over 100 patents. Independence, tradition, innovation, quality and craftsmanship, rarity, value, aesthetics, service, emotion and heritage are the fundamental values of the Genevan watchmaker. For more information, visit www.patek.com

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de Boulle

CONTACT: For more information or to request hi-res images, MichaelMandola, On The Mark Communications, (713) 978-5050,Michael@onthemarkcom.com

Web site: http://deboulle.com/