MRO Magazine

Counterfeit Avoidance – 2016 Viewpoint and Recommended Strategies Featuring Karen Millen, Rmy Cointreau & Selinko – Research and Markets


January 25, 2016
By Business Wire News

DUBLIN

Research and Markets (http://www.researchandmarkets.com/research/92c8vh/global_executives) has announced the addition of Canadean Ltd’s new report “Global Executives Survey: Counterfeit Avoidance – Viewpoint and Recommended Strategies” to their offering.

This Global Executives Survey: Counterfeit Avoidance – Viewpoint and Recommended Strategies examines executives’ opinion about organizations concerns centered towards counterfeit products and highlights preferred approaches taken to combat counterfeiting including expenses incurred during the process. Organizations can also understand effectiveness of protective measures.

Concerns surrounding counterfeit goods are increasing among FMCG organizations. As expenses incurred towards counterfeiting are manageable the focus is on increasing the adoption of counter measures such as educating consumers registering trademarks and the adoption of unique packaging techniques.

Key Findings:

– Executives who operate in Asia-Pacific are more concerned about the issue of counterfeit goods as compared to those operating in other regions

– Educating consumers and registering trademarks are preferred strategies used for protecting products against counterfeiting

– 50% of executives operating in North America and Europe expressed that their organizations incurred very minimal expenses in overcoming counterfeiting

– Unique packaging as a measure to safeguard products against counterfeiting is preferred by large companies when compared to smaller companies

– Selling products through certified stores is the least preferred strategy for medium-sized companies when it comes to safeguarding against counterfeiting

Key Topics Covered:

1 Introduction

2 Asia is the centre of counterfeiting concerns, but is also the hub to combat it

2.1 Level of concern about counterfeit goods

2.1.1 Executives who operate in Asia-Pacific are more concerned about the issue of counterfeit goods when compared to those operating in other regions

2.2 Countermeasures adopted against counterfeit goods

2.2.1 Two-thirds of respondents with business operations in the Rest of the World indicate adoption of countermeasures against counterfeit goods in recent times

2.3 Expenses incurred towards overcoming counterfeiting

2.3.1 50% of executives operating in North America and Europe expressed that their organizations incurred very minimal expenses in overcoming counterfeiting

3 Many FMCG brands believe that the most effective way to combat the counterfeiting of the products is through educating consumers

3.1 Effectiveness of measures used to protect products against counterfeit products

3.1.1 Educating consumers and registering trademarks are preferred strategies used for protecting products against counterfeiting

3.1.2 Unique packaging is among the most effective measures to combat counterfeiting

3.1.3 The highest percentage of executives who operate in North America noted use of educating consumers to protect products against counterfeiting

3.1.4 Unique packaging as a measure to safeguard products against counterfeiting is preferred by large companies when compared to smaller companies

3.1.5 Use of branded products with distinct specifications is not preferred as a protective measure against counterfeiting in the Asia-Pacific

3.1.6 Selling products through certified stores is the least preferred strategy for medium-sized companies when it comes to safeguarding against counterfeiting

4 Appendix

Companies Mentioned

– Karen Millen Ltd

– Rémy Cointreau

– Selinko

For more information visit http://www.researchandmarkets.com/research/92c8vh/global_executives

Research and Markets
Laura Wood, Senior Manager
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