Calvin Klein Jeans Announces Global Limited Edition Denim Series Featuring Kendall Jenner
By Business Wire News
By Business Wire News
Calvin Klein Jeans today announced the introduction of the Calvin Klein Jeans #mycalvins Denim Series, alimited edition, logo-driven offering inspired by athletic and urban streetwear. In North America, the line will exclusively debut at Opening Ceremony on April 15thin their New York and Los Angeles stores, as well as online at openingceremony.us.
The global image campaign – which features new American model and social media star, Kendall Jenner, alongside male model Simon Nessman – was shot by fashion photographer Alasdair McLellan and styled by Melanie Ward in New York City. This special campaign, produced under the creative direction of Calvin Klein, Inc.’s in-house ad agency and creative studio, includes a mix of print, outdoor and digital advertising components to support this new offering. To celebrate the new line, Calvin Klein Jeans and Opening Ceremony will come together to host an invitation-only, global launch event in April in Los Angeles, California.
“Modeling for Calvin Klein Jeans is really a dream come true,” said Ms. Jenner. “I’ve grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world’s top supermodels. To now be a part of that legacy is truly an honor.”
“Kendall is a modern beauty who brings her youthful spirit and edge to this special Calvin Klein Jeans campaign,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “Kendall’s powerful fan base and global reach will further amplify the current cultural conversation surrounding the Calvin Klein Jeans brand and highlight this exciting limited edition.”
This new series, designed by Calvin Klein Jeans’ Global Creative Director, Kevin Carrigan, was influenced and inspired by the success of the #mycalvins social media campaign – which Ms. Jenner has participated in alongside an impressive list of models, musicians, athletes, celebrities and influencers from around the world. The campaign encourages fans of the brand to post selfies of themselves wearing Calvin Klein using #mycalvins. To date, the successful campaign has engaged hundreds of global digital influencers from more than 25 countries, reaching approximately 400 million fans and generating over 13 million interactions worldwide.
The new assortment, which is anchored with a modern, cropped take on the “Calvin” logo, is grounded by iconic Calvin Klein jeans, logo tees and sweatshirts, marrying personal style with sporty details. The full men’s and women’s offering consists of tees, jeans, denim shorts and jackets, jogger sweatpants, unisex backpacks and hats, in baby blue, washed black and white rinses retailing from US$58 to US$348. In North America, following the exclusive debut of the line at Opening Ceremony, the offering will expand distribution and become available at calvinklein.com upon May 15th.
“This series is an expression of the athletic trend that’s happening right now,” said Mr. Carrigan. “I designed an assortment of unisex tees and tops to be mixed with denim in elevated street styles. These are the ideal wardrobe essentials for an active, youthful lifestyle like Kendall’s – and Opening Ceremony is the perfect collaborative partner to present the line in North America.”
Humberto Leon, Founder of Opening Ceremony, added, “We grew up seeing Calvin Klein ads and wearing the jeans so it’s very exciting to be working closely with the brand on the launch of the new #mycalvins Denim Series. At Opening Ceremony, we want to bring the customers into our own story and introduce them to what matters to us, and this partnership represents that idea because Calvin Klein was always an important part of our youth.”
Opening Ceremony was founded in September 2002 in New York by Carol Lim and Humberto Leon with the idea of bringing their love of travel and fashion to a concept boutique. The company has grown to encompass several retail outlets in New York, Los Angeles, and Tokyo, carrying a unique range of lines in addition to the Opening Ceremony ready-to-wear, accessories and footwear collections for men and women. Opening Ceremony has also become known for its myriad of innovative collaborations, including those with style icon Chloë Sevigny and filmmaker Spike Jonze.
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
Beginning April 15th, Calvin Klein Jeans introduces #mycalvins Denim Series in North America at Opening Ceremony; beginning May 15th, the offering will also become available at calvinklein.com
Opening Ceremony New York, 35 Howard Street, NYC, NY 10013; 212 219 2688;
Opening Ceremony at Ace Hotel, 1190 Broadway, NYC, NY 10001; 646 695 5680;
Opening Ceremony Los Angeles, 451 N. La Cienega Blvd., LA, CA 90048; 310 652 1120; openingceremony.us
© Alasdair McLellan
DOWNLOAD IMAGES AT:
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show yours. #mycalvins
brand handle: @calvinklein
Calvin Klein, Inc.
Nacole Snoep, SVP, Public Relations & Celebrity
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Julie Beynon, Director, Public Relations, Womenswear
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