MRO Magazine

Brisk(R) Iced Tea Unveils Capsule Collection With Streetwear Brand Mishka


May 18, 2015
By PRN NewsWire

PURCHASE, N.Y., May 18, 2015 /PRNewswire/ — Brisk, the iced tea brand known for its bold flavors, and Mishka, a Brooklyn-based lifestyle brand today announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting May 18, 2015. The collaboration is part of Brisk’s “Kinda Out There” campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L’Amour Supreme.

“Brisk has long been a believer in self-expression and innovation through our packaging design, and we are now excited to extend the reach of our art through a partnership with Mishka,” said Kathy Kennedy, Marketing Director, Brisk. “The Brisk X Mishka collection is an opportunity for us to connect to our core target in a way that is relevant and memorable to them – ultimately, kinda out there.”

Brisk X Mishka Exclusive Apparel The partnership with Mishka–a Brooklyn-based lifestyle brand that started as a t-shirt shop and over the years has built its own unique lifestyle brand and culture – features a small-batch apparel line that includes two t-shirt designs, a flat brim baseball cap, jersey and backpack.

Head designer at Mishka, Greg Rivera, led the creative development of the apparel designs. “Mishka as a brand offers some kinda out there, colorful and loud designs, so it was a solid fit for us to partner with Brisk for this unique apparel collection,” says Greg. “The Brisk can art was really a unique and interesting source of inspiration. Each character had its own personality that we interpreted and put through a Mishka lens. It was a really fun project for us.”

The limited-edition collection will be available exclusively on MishkaNYC.com starting May 18, retailing for $32 to $92. Fans also have the chance to win items through the Brisk Find, Snap, Tag promotion.

“Find, Snap, Tag” Sweepstakes Starting May 18, Brisk’s characters will be “Kinda Out There” – showing up online through social and digital content on YouTube, Twitter and Instagram, as well as in select cities (Washington D.C., Chicago, and Los Angeles) through eye-catching murals, stencils and more. Consumers will also be able to view characters in retail locations where Brisk Iced Tea is sold nationwide. Those who spot Brisk’s epic can art characters online, or in real life will have a chance to win exclusive Brisk X Mishka gear. Consumers are encouraged to FIND the characters, SNAP a photo and TAG their photo on Twitter or Instagram using the hashtags #ThatsBriskBaby and #Entry for a chance to win exclusive Brisk X Mishka gear.

For more information visit www.drinkbrisk.com.

About MishkaNYC Mishka–born in Brooklyn, was founded in 2003 by Mikhail Bortnik and Greg Rivera. The brand started as a humble t-shirt company that wanted to spread art and weirdness through graphic designs. Mishka has since grown into a lifestyle brand with a worldwide presence. But make no mistake: the “DIY” ethics of New York City’s electric street-culture is the heart that beats at Mishka’s core. That raw passion, and the brand’s devotion to celebrating the individual, has taken a small family of Brooklyn based Mishka fanatics to the world stage.

About PepsiCo PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

About Pepsi Lipton Tea Partnership The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready- to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.

About Unilever United States, Inc. Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.

Unilever’s Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever’s strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index. All of Unilever’s global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever US and its brands visit: www.unileverusa.comTo connect with Unilever US via Facebook visit: www.facebook.com/unileverusaTo connect with Unilever US via Twitter follow: @unileverusaTo learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/brisk-iced-tea-unveils-capsule-collection-with-streetwear-brand-mishka-300084778.html

Brisk

CONTACT: Stephanie Sternberg, PepsiCo Brand Communications, 914-253-2358,Stephanie.Sternberg@pepsico.com; Raquel Clubwala, Olson Engage for Brisk,212-656-9239, rclubwala@olson.com

Web site: http://www.drinkbrisk.com/