MRO Magazine

Benjamin Moore Natura® Now Certified asthma & allergy friendlyTM


July 14, 2015
By Business Wire News

MONTVALE, N.J.

Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its most environmentally friendly paint, Natura®, has been Certified asthma & allergy friendlyTM by the Asthma and Allergy Foundation of America (AAFA). This certification comes on the heels of Natura becoming the 2015 Product of the Year in the interior paint category and being Cradle to Cradle Certified™ Silver earlier this year, making Natura the most decorated paint by Benjamin Moore.

Asthma and allergies affect more than 370 million people worldwide, with 70 million in the United States alone. In 2006, AAFA collaborated with Allergy Standards Limited (ASL), an international physician-led certification company, to establish a scientific program to vet and identify consumer products that are more suitable for people with asthma and allergies.

“This is the latest step in our long history and commitment to manufacturing green paints that are safer for your family and the environment,” said Chris Connelly, Director of Brand Management, Benjamin Moore. “With zero emissions and no harsh fumes, Natura truly is an eco-friendly paint that delivers on performance and color integrity.”

The asthma & allergy friendlyTM Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. Natura earned the certification with low odor, zero emissions* and zero volatile organic compounds (VOCs)**.

“We are proud of the scientific achievement that Benjamin Moore has made with this paint,” said Mike Tringale, Senior Vice President of External Affairs for AAFA. “Now every family can be confident they are creating a healthier home when painting.”

To achieve a preferred design aesthetic, Natura is available in three finishes: Flat, Eggshell and Semi-Gloss. To locate a nearby Benjamin Moore retailer and learn more about this certification, visit: http://www.benjaminmoore.com/en-us/for-your-home/natura-asthma-allergy-certification.

*Zero emissions – No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010

**Zero VOC according to EPA Method 24

About Benjamin Moore

Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, ben® as well as the most environmentally friendly premium paint in the marketplace today, Natura®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.

About the Asthma and Allergy Foundation of America and the asthma & allergy friendly™ Certification Program

The AAFA is the leading national nonprofit organization fighting asthma and allergic diseases. AAFA provides free information, conducts educational programs, fights for patients’ rights and funds research to find better treatments and cures. The asthma & allergy friendly™ Certification Program is jointly run by AAFA and ASL, a physician-led global certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthma and allergy patients. The Certification Program is an independent laboratory-based product testing program that helps families with asthma and allergies find more suitable products for their homes. Visit www.aafa.org/certified to see the full catalog of Certified products, and get a free guide on how to reduce allergens and irritants in your home.

Benjamin Moore
Kelly Sinatra, 201-949-6290
pressrequests@benjaminmoore.com