MRO Magazine

Axalta Releases New Rival Products for Economy Commercial Transportation Market

June 10, 2015
By Business Wire News


Axalta Coating Systems has introduced a new urethane primer and polyurethane clearcoat to expand its Rival™ economy paint brand family that offers just the right mix of value and performance for shops in the commercial vehicle industry.

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Rival RV400 Urethane Primer for economy transportation market. (Photo: Axalta)

Rival RV400 Urethane Primer for economy transportation market. (Photo: Axalta)

Rival RV400 Urethane Primer is designed to be fast-drying and easy-to-sand with good fill properties. It is recommended for use over properly treated substrates such as aluminum, steel, fiberglass and plastic. RV400 Urethane Primer can be mixed using existing Rival activators to achieve both 2.1 lbs/gal and 3.5 lbs/gal volatile organic compounds (VOC) levels.

When customers desire added durability and protection, Rival RV500 Polyurethane Clearcoat is recommended for use over Rival topcoat. It is intended for use on overall applications to provide a high performance, high-gloss shine. RV500 Polyurethane Clearcoat is also mixed using existing Rival activators at 2.1 lbs/gal and 3.5 lbs/gal VOC levels.

“Axalta continues to create products that help meet the growing needs and demands of our customers,” said Jim Fawcett, Axalta Commercial Transportation Product Manager. “The addition of the new Rival primer and clearcoat gives our customers a complete system of quality finishes for the economy market.”

Axalta launched the Rival brand in 2013 with a single stage polyurethane enamel as a cost-effective finish for dealers, independent shops, fleets and municipalities. Rival topcoat is available in solid and metallic colors to give shops the flexibility to choose just the right Axalta product needed for the job.

For more information about Rival, please visit

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the over 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter and on LinkedIn.

Axalta Coating Systems
Janine Little, +1 610-358-4951