MRO Magazine

Avery® Launches AveryPRO™— A New Line of Pressure-Sensitive Products for Digital Presses

March 5, 2015
By Business Wire News

BREA, Calif.

Avery® Products Corporation, the leading manufacturer of printable labels and cards, announced today the launch of AveryPRO™, a new line of professional print solutions for digital presses. The introductory line features full-sheet and pre die-cut label stock available in 12” x 18” sheets; free PressAlign™ design templates for accurate prepress alignment; and vertical selling tools to help digital printers generate incremental revenue.

Perfect for short-run, print-on-demand requirements, this introductory line of pressure-sensitive stock is RIT certified for HP Indigo digital presses. The premium label stock offers consistent pre die-cuts and long-lasting adhesives, along with the flexibility to cut sheets down to 8-1/2” x 11” for more print jobs and easier delivery. The free one-up and full-sheet PressAlign™ design templates deliver seamless integration with existing imposition software, and provide correct dimensions and safe zones for designers to minimize waste and increase efficiency. The versatile suite of customizable marketing tools allows printers to reach more local customers and supplement their existing digital print jobs.

“Avery is very excited to enter the professional print arena with AveryPRO. We’re bringing many of the great innovations that have made Avery so successful for decades to the digital media world for the first time,” said Lilian Bories, Senior Marketing Director of Avery Products Corporation. “With the rapid growth of the digital printing industry, professional printers need solutions and services that go beyond printing. This new offering will help printers drive sales, increase market share and grow customer loyalty.”

The professional-grade label stock features benefits clients will love, such as permanent adhesive, water- and tear-resistant papers, FDA-compliant adhesives for indirect food contact and Avery® proprietary features including Easy Peel® and TrueBlock®. Building on the strong heritage of Avery templates, the PressAlign templates were created to accurately align with AveryPRO products, saving valuable prepress time and costs associated with alignment issues, error-related fixes and reprints.With AveryPro customizable selling tools, printers are able to compete for more jobs, increase profits and drive additional awareness of their printing services with targeted marketing materials and inspirational samples.

AveryPRO was created with the help and insight of professional printers, and Avery will continue the collaboration as the company looks to expand the offering with even more innovative products and solutions in the future.

To learn more, visit

About Avery Products Corporation

Avery Products Corporation is one of the world’s leading manufacturers of printable labels, name badges, business cards, dividers and more, and markets products under the well-known Avery® brand. The company offers innovative solutions to make life easier, including free templates to design, customize and print projects. Avery Products Corporation, a division of CCL Industries, is based in Brea, California. For more information about Avery products, visit

About CCL Industries

CCL Industries Inc., a world leader in specialty label and packaging solutions for global corporations, small businesses and consumers, employs approximately 9,600 people and operates 87 production facilities in 25 countries on 5 continents with corporate offices in Toronto, Canada and Framingham, Massachusetts. For more information, visit

Avery and all other Avery brands, product names and codes are trademarks of Avery Products Corporation. All other company and product names may be trademarks or service marks of their respective owners.

Avery Products Corporation
Monica Robinson, 714-674-8129