MRO is looking to the future
September 9, 2022 | By Mario Cywinski
Back in 2018, a simpler time before the world was introduced to the COVID-19 pandemic, I took over as editor of Machinery and Equipment MRO magazine. At the time I was new to the industry and had to acclimatize myself rather quickly. Luckily, the former editor of MRO was still a part of Annex Business Media and was very helpful in getting me up to speed. Although the content was everything that our readers expected, MRO had not had a design update for a while.
Since then, and I’ll quote a former publisher of mine, “we have been taking small bites of the elephant, with minor changes.” We did update our logo in 2020, but everything else has remained the same. Until now!
The September 2022 issue of MRO has had a complete revamp. Welcome to MRO Canada’s Maintenance Voice. For many we have always been and always will be simply MRO, and that is great.
Everything from the logo, tagline, and layout, has changed in our print issues, while the web site, e-news, and social media channels will be updated to take on the new look.
One thing that will not change, is the content that is provided within the pages of MRO. Long running columns, the Maintenance 101, What’s Up Doug, and others, will all remain. Articles from our regular contributors will also continue to be featured.
A noticeable change of the rebrand is our Mr. O feature. While our unofficial mascot has always had a role, it is now time to move forward with a more professional look. Therefore, we introduce MRO Pro Tips, which will feature the same great tips from industry experts, but with a more professional focus. In turn, our In Conversation with Mr. O podcast will now be, In Conversation with MRO. Over the coming months we plan to offer new episodes of the podcast, covering a deep dive on a variety of topics that our listeners want to learn more about.
Going forward, we do not plan on standing still, we will introduce new offerings under the MRO umbrella if they improve the information that our readers, listeners, and watchers want. One example is a renewed focus on our video content, as our YouTube channel continues to grow, we plan on offering more videos on our web site and channel.
Another example is being the pulse of the industry in terms of attending and reporting on events. We plan to return at a pre-pandemic level, as more trade shows, conferences, and company events are scheduled or planned. Plan to see a lot more of the MRO team over the coming months.
Don’t hesitate to offer us feedback on the new MRO brand, including any suggestions on what you would like us to feature within any of our offerings (print, web, podcast, and others).
Enjoy the new MRO.