LG and Magna partner in autonomous driving and infotainment solution

Developed by LG in collaboration with Magna, a global mobility tech company, the platform is expected to arrive on the market in the near future.

LG Electronics will hold a private demonstration at CES 2024, introducing a new cross domain platform integrating Advanced Driver Assistance System (ADAS), Automated Driving (AD) and In-Vehicle Infotainment (IVI) technologies.

Initiated in 2023, the collaboration of LG and Magna aims to help deliver differentiated user experiences in the vehicle cabin. The two companies have successfully integrated a cross-domain cockpit computing system into a single System on Chip (SoC) representing a flexible and cost-effective solution for OEMs.

The single electronic module supports multiple IVI systems and ADAS/AD domain integration and can efficiently handle various Automotive Safety Integrity Level (ASIL) requirements while using fewer electronic control units and taking up less packaging space.

This scalable solution is ideal for the coming transition towards the Software-Defined Vehicle (SDV) and for the consolidation of its electrical/electronic architecture. The integration of functionalities into a single module enables the real-time sharing of data across domains.

Via a Human Machine Interface (HMI), LG’s platform can provide drivers and passengers with new experiences – and more intuitive interactions – when using automotive displays, digital clusters, Augmented Reality-Head Up Displays (AR-HUD) and visualization software.

The 2027 model year vehicles are expected to be the first to install this technology.

“We are extremely pleased with the progress we have made on this future mobility technology,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG and Magna’s joint efforts will help push the industry forward, facilitating the rapid adoption of crucial technologies that elevate driving safety and the on-road experience.”