Odd Burger launches new product line
By MRO StaffIndustry Food & Beverage manufacturing subsidiary Odd Burger Corporation plant-based proteins retail product line retail sales channels
Odd Burger Corporation launched a new consumer packaged goods (CPG) line for retail sales channels.
“We are incredibly excited to launch our products for home use and make our food even more accessible,” says James McInnes, CEO and co-founder, Odd Burger. “We believe that the growth potential for our retail line is significant because customers already love our food and know our brand.”
The initial launch will feature five plant-based proteins. The retail products are expected to be available starting September 2023 and will initially be sold at Odd Burger restaurant locations and select Canadian retailers.
The Company will be manufacturing the retail products through its manufacturing subsidiary, Preposterous Foods, based out of London. Odd Burger will also be utilizing A.S. Food Sales to accelerate the growth of its new retail product line and secure distribution with various retailers.
“We are excited to bring the amazing Odd Burger product line to the retail consumer. With their clean ingredients and easy to prepare at home line up, we know the Canadian consumer will gravitate towards this offering,” said Andy Strub, president, A.S. Food Sales. “More and more people are looking for low processed foods made from wholesome ingredients and Odd Burger’s retail offering is ideal for the conscientious consumer who cares about what they eat and prepare for their family and guests.”