Canada supports market development for malting barley
March 1, 2022 | By Maryam Farag
Minister of Agriculture and Agri-Food Marie-Claude Bibeau announced an investment of over $960,000 for the Canadian Malting Barley Technical Centre (CMBTC) to expand and develop new markets for Canadian barley and barley products.
With this funding, through the AgriMarketing Program, CMBTC will undertake marketing and promotional initiatives in major export markets and prospective countries. It will also provide technical services to optimize the quality and performance of Canadian barley, education and training to help customers gain acceptance of the qualities and special processing attributes of new malting barley varieties.
“Through the AgriMarketing Program, Agriculture and Agri-Food Canada is providing an important investment that matches CMBTC member contributions, to fund our work providing technical and marketing support to Canada’s barley value chain, promoting the premium value proposition of Canadian barley and malt in global markets,” said Peter Watts, Managing Director, Canadian Malting Barley Technical Centre.
