MRO Magazine

Yummie by Heather Thomson Launches Yummie Loungewear


October 2, 2015
By PRN NewsWire

NEW YORK, Oct. 2, 2015 /PRNewswire/ — Yummie by Heather Thomson, the New York-based lifestyle brand, announces the launch of Yummie loungewear. Debuting in stores and online in October 2015, the Yummie loungewear collection features essential layers in an array of key silhouettes – including rouched leggings, relaxed tanks, tops, stylized cover-ups, luxurious robes, and gowns – designed to perfectly coordinate for an easy look all week long. Made with the finest fabrics including sandwashed silk, baby French terry and Peruvian pima cotton – providing luxury in both look and feel.

The new collection offers a multitude of yummie options that offers the needed versatility for the busy woman’s wardrobe. Slipping out of your daywear doesn’t have to mean surrendering your style, instead, this collection was created for the bedroom and beyond. Yummie loungewear presents a muted color palette of soft greys, creams, and rich caramel that allows for easy layering and transitions from the sofa to the street. Key pieces of the collection include the Strappy Racer Gown, Slim Racer Tank, and the Deep V Neck Gown that seamlessly transitions to a chic tunic with the rise of the hem. The collection retails between $44-178 and is available in sizes XS-XL and 1X-3X plus sizes.

“Launching loungewear is truly an exciting and natural next step for my brand,” said Heather Thomson, Founder and CCO of Yummie by Heather Thomson. “Every new collection I create I do with today’s modern woman in mind. We’re always on-the-go and we need clothes that can offer us versatility and can get us from point A to point B seamlessly. I know people are really going to love this collection’s versatile layers, easy fit and beautiful fabrics – being comfortable never looked so good!”

https://photos.prnewswire.com/prnvar/20151002/273573

https://photos.prnewswire.com/prnvar/20151002/273574

Yummie Loungewear Fall 2015 Lookbook: https://app.box.com/s/tzdzd3czbsao8yl9g9anwdmxpu9arht6

The Yummie Lounge Collection will be available at www.yummielife.com.

ABOUT YUMMIE BY HEATHER THOMSONFounded in 2008, Yummie by Heather Thomson is a modern collection of versatile essentials designed to bring out the very best in you every day. Today’s on-the-go lifestyle calls for versatile pieces that move with us seamlessly from point a to point b. Fashion, fit, function and most importantly, comfort all blend in Heather’s innovative designs, supporting the ever changing needs of wardrobes. From intimates to shape, hosiery to leggings, denim, and active, each essential brings a boost of confidence to every occasion. Recognized as a leading innovator, Thomson has been issued 13 patents for her Yummie by Heather Thomson designs. Yummie by Heather Thomson currently has distribution agreements in the United Kingdom, Ireland, Germany, Switzerland, Austria, Australia, the United Arab Emirates, Saudi Arabia, Kuwait and other Middle Eastern countries as well as extensive direct sales to more than 20 other countries. Please visit www.YummieLife.com for additional information.

Photo – http://photos.prnewswire.com/prnh/20151002/273573Photo – http://photos.prnewswire.com/prnh/20151002/273574

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/yummie-by-heather-thomson-launches-yummie-loungewear-300153581.html

Photo: https://photos.prnewswire.com/prnh/20151002/273573https://photos.prnewswire.com/prnh/20151002/273574Yummie by Heather Thomson

CONTACT: PaulWilmotCommunications, Heather Skolnik -hskolnik@paulwilmot.com, Toyin Graham – tgraham@paulwilmot.com

Web site: http://www.yummielife.com/